Associate II, Business Development – Group Life & Pensions
ICEA Lion
Quick Take
Drive new business revenue for Group Life & Pensions products by preparing quotations, leading client meetings, and building relationships with brokers and intermediaries across Nairobi.
4+ years of Life Assurance and Pensions sales experience, proven track record of meeting revenue targets, and consultative sales ability.
Competitive mid-level salary at a leading East African insurance group with clear growth into senior business development leadership roles.
Job Description
ICEA Lion, one of East Africa's leading insurance and financial services groups, is seeking a driven and commercially astute Business Development Associate II to join its Group Life & Pensions division. This is a mid-level role designed for an insurance professional who thrives in a consultative sales environment and is passionate about growing revenue through strategic relationships with brokers, intermediaries, and direct clients.
The successful candidate will play a pivotal role in expanding ICEA Lion's market share within the Group Life and Pensions segment — generating new business, delivering competitive quotations, and ensuring an exceptional client experience throughout the entire business development cycle.
- Generate revenue from new and existing brokers, intermediaries, and direct clients across the Group Life & Pensions portfolio.
- Prepare and deliver competitive quotations and proposals for prospects, intermediaries, and tender submissions.
- Conduct consultative needs assessments to recommend the most suitable cover solutions for individual client circumstances.
- Schedule and lead client meetings and formal presentations to prospective customers and business partners.
- Process all documentation related to new business acquisition in a timely and accurate manner.
- Build and sustain strong working relationships with brokers, business partners, and existing clients to drive retention and cross-sell opportunities.
- Maintain up-to-date knowledge of market conditions, competitor products, and industry trends to reinforce credibility with clients.
- Respond promptly to client queries and complaints, ensuring a consistently high standard of customer service.
- Gather and report customer feedback, highlighting operational and intellectual issues to management.
- Attend compliance and servicing meetings as directed by line managers.
- Provide regular market intelligence and competitor insights to management.
- Accurately maintain and update the business pipeline database and submit weekly activity reports.
- Ensure strict adherence to the business development operational manual, including the Code of Ethics.
- Manage intermediary and business partner social forums to strengthen relationships and recognise top performers.
- Coordinate exhibition stands and corporate sponsorship activations.
- Contribute to process improvement initiatives and support automation of business development functions.
- Identify emerging broker and customer needs to help shape new business opportunities in collaboration with business development leadership.
- Coach and train Executive Trainees, Business Development Assistants, and intermediary partners.
- Demonstrate at least four (4) years of post-qualification experience in a Life Assurance and Pensions Business Development or sales function.
- Proven track record of meeting or exceeding revenue targets within the insurance or financial services sector.
- Ability to prepare technically sound, competitive insurance quotations and comprehensive client proposals independently.
- Skilled at building and managing long-term relationships with brokers, intermediaries, and corporate clients.
- Competent in delivering persuasive presentations to C-suite and procurement decision-makers.
- Strong analytical capability to interpret market data, customer needs, and competitor positioning.
- Proficient in CRM or pipeline management tools with ability to produce accurate weekly and monthly activity reports.
- Excellent verbal and written communication skills in English; Kiswahili is an asset.
- Working knowledge of Kenyan insurance regulatory requirements and IRA guidelines.
- Progress toward ACII, FCII, or equivalent professional insurance qualification is a distinct advantage.
ICEA Lion offers a competitive remuneration package commensurate with experience within the Kenyan insurance market. The estimated monthly gross salary for this role ranges between KES 120,000 and KES 180,000, depending on qualifications and experience. Additional benefits typically associated with this level at ICEA Lion include performance-based incentives, medical cover, and professional development support. Specific package details will be confirmed during the selection process.
Ideal candidate: You are a self-motivated insurance professional with a minimum of four years in Group Life & Pensions business development or sales. You understand the broker distribution model, can hold your own in technical product conversations, and are comfortable managing a pipeline while also nurturing long-term client relationships. You are working towards or already hold a professional insurance qualification (ACII/FCII) and hold a relevant bachelor's degree.
Do not apply if: You have fewer than four years of relevant insurance experience, have no background in life assurance or pensions products, or are seeking a purely administrative role. This position requires active client-facing sales and relationship management responsibilities.
- Prepare an updated CV and a concise cover letter highlighting your Group Life & Pensions business development experience and key achievements.
- Submit your application through the ICEA Lion Group official careers portal or the job platform where this vacancy is listed.
- Shortlisted candidates will be contacted for an initial screening interview followed by a formal panel interview.
- Only shortlisted applicants will be contacted. If you do not hear from ICEA Lion within four weeks of the closing date, consider your application unsuccessful.
Requirements Breakdown
Must Have
- Minimum 4 years post-qualification experience in Life Assurance & Pensions Business Development or sales
- Proven track record of meeting or exceeding revenue targets in insurance or financial services
- Ability to prepare competitive quotations and deliver client presentations
- Strong knowledge of Group Life and Pensions products and market dynamics
- Excellent client relationship management and consultative sales skills
Nice to Have
- Broker or intermediary management experience
- Familiarity with insurance compliance frameworks and the Code of Ethics
- Experience with business pipeline management tools and CRM systems
- Track record of cross-selling or retention initiatives
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Salary Context
Competitive mid-level salary for Associate II, Business Development – Group Life & Pensions in Nairobi
The KES 120,000–180,000 monthly range sits at the upper-middle tier for Associate II roles in Kenyan insurance and financial services. Salary progression within this band typically depends on revenue generation track record, client book size, and years of relevant experience. Top performers at ICEA Lion often progress beyond this range within 2–3 years.
About ICEA Lion
ICEA Lion is one of East Africa's largest and most established insurance and financial services groups, with a strong market presence in Kenya and the broader region. The company specialises in life assurance, pensions, and group cover products, serving corporate clients, brokers, and individual customers. ICEA Lion is known for its operational excellence, innovation in digital insurance solutions, and investment in employee development—making it an attractive employer for ambitious professionals in the insurance sector.
Likely Interview Questions
- 1
Tell us about a time you exceeded a revenue target in a competitive insurance market. What was your approach, and how did you sustain that performance?
- 2
How would you approach conducting a needs assessment for a prospective corporate client with complex Group Life and Pensions requirements?
- 3
Describe your experience managing broker relationships. How do you balance new business generation with retention and cross-sell opportunities?
- 4
ICEA Lion emphasises compliance and ethics. Give an example of how you have ensured adherence to regulatory requirements while pursuing aggressive sales targets.
- 5
What market intelligence or competitor insights would you expect to gather in your first 90 days, and how would you use that information to inform your business development strategy?
Application Tips
Quantify your revenue achievements: include specific KES amounts, growth percentages, and market segments (e.g. 'grew Group Life portfolio by 35% YoY, generating KES 8.5M in new premium'). ICEA Lion values measurable commercial impact.
Highlight consultative sales approach: emphasise examples where you conducted needs assessments, tailored solutions, and built long-term client relationships—this role is explicitly consultative, not transactional.
Showcase broker/intermediary network: if you have experience managing or developing relationships with insurance intermediaries, highlight this prominently, as the role involves significant relationship stewardship and intermediary event management.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Clear growth path: the role explicitly mentions coaching and training junior staff and contributing to process automation, signalling investment in developing high performers into leadership.
- Reputable employer: ICEA Lion is identified as 'one of East Africa's leading insurance and financial services groups,' offering stability, brand recognition, and strong market positioning.
- Competitive salary band: KES 120,000–180,000 is above entry-level for Associate II roles in Nairobi and reflects ICEA Lion's investment in attracting experienced professionals.
- Well-defined role with measurable KPIs: weekly activity reporting, pipeline management, and revenue targets provide clear performance metrics and opportunity to demonstrate commercial impact.
Watch Out
- The job description is incomplete—it cuts off mid-sentence under 'Required Skills & Experience' ('Ability to prepare t…'), suggesting the posting may not have been fully proofread or reviewed before publication.
- Notably broad range of responsibilities—from quotation preparation to intermediary event coordination to training junior staff—could suggest unclear role boundaries or potential for scope creep without clear prioritisation guidance.
- No mention of work location flexibility, remote work policy, or travel expectations, despite the role involving client meetings and exhibition stand coordination across what may be multiple locations.
A Day in the Life
Your week at ICEA Lion typically kicks off with a Monday pipeline review meeting with your Business Development Manager, where you discuss priority prospects, broker feedback, and any tender submissions due. Tuesday and Wednesday involve client-facing activities—perhaps a consultative meeting with a mid-sized corporate prospect to assess Group Life needs, followed by drafting a competitive quotation based on their requirements. Midweek, you respond to broker queries, prepare presentation materials, and update the CRM with pipeline movements. Thursday might involve a formal client presentation or negotiation with an intermediary partner, while Friday focuses on admin: submitting weekly activity reports, gathering market intelligence on competitor products, and planning next week's client engagement priorities. Across the week, you're balancing new business pursuit with relationship maintenance on your existing client book.
Frequently Asked Questions
What qualifications do I need to be an Associate II, Business Development – Group Life & Pensions at ICEA Lion?
You need at least 4 years of post-qualification experience in Life Assurance and Pensions Business Development or sales, plus a proven track record of meeting revenue targets. While the posting does not specify formal certifications, a background in insurance qualifications (e.g. KNEC Insurance Intermediaries Certificate, CII qualifications, or equivalent) would strengthen your candidacy.
Is the Associate II, Business Development – Group Life & Pensions role at ICEA Lion remote?
The posting specifies the location as Nairobi, and the role involves client meetings, presentations, and exhibition coordination, suggesting it is primarily office-based. The posting does not mention remote or hybrid options, so you should clarify work location flexibility with HR during your interview.
How much does an Associate II, Business Development – Group Life & Pensions earn at ICEA Lion?
The posted salary range is KES 120,000–180,000 per month, depending on experience, revenue track record, and performance. This is competitive for mid-level business development roles in Nairobi's insurance sector.
What are the career growth opportunities for this role at ICEA Lion?
The role offers a clear path to Senior Associate, Business Development Manager, or Regional Manager positions within the Life & Pensions division. ICEA Lion explicitly values coaching and developing high performers, and the posting mentions contributing to process improvement and automation initiatives—opportunities to demonstrate leadership potential.
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