Content Writer & SEO Specialist

Nation Media Group, the largest media organisation in East Africa, is on a mission to strengthen its digital content operations and is looking for a talented Content Writer & SEO Specialist to join the team in Nairobi. This role sits at the intersection of journalism and digital marketing, playing a central part in growing the online audience for Nation.Africa and the company's wider portfolio of digital platforms.

The successful candidate will use their understanding of search engine optimisation and their flair for compelling writing to attract and grow organic readership. If you are passionate about producing high-quality content that ranks well and resonates with Kenyan audiences, this opportunity is worth exploring.

• Research and produce SEO-optimised articles that specifically target high-value search queries from Kenyan users
• Carry out thorough keyword research and build content calendars that are closely aligned with actual search demand
• Review and refresh existing published content to improve its search engine rankings and drive greater organic traffic
• Monitor and report on content performance using tools such as Google Analytics and Google Search Console
• Work closely with editors, journalists, and other members of the digital team to ensure content strategies are well coordinated

• A minimum of two years of professional content writing experience with a strong, demonstrable focus on SEO
• A proven portfolio showcasing content that has achieved measurable search rankings
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, or Moz
• Excellent written English communication skills; a background in journalism is considered an added advantage
• Solid understanding of Google's E-E-A-T framework and the search engine's broader quality guidelines

This position is best suited to a digitally savvy writer who understands how search engines work and knows how to craft content that satisfies both algorithms and human readers. You should be comfortable juggling keyword strategy with editorial quality, and ideally bring a journalistic sensibility to your work. Candidates who have experience writing for Kenyan or broader East African audiences will have a distinct advantage. Whether you come from a pure content marketing background or from a newsroom where you developed an SEO skill set along the way, what matters most is that you can demonstrate real results — content that ranks, content that reads well, and content that serves the audience.

Interested candidates should apply for the Content Writer & SEO Specialist role at Nation Media Group in Nairobi through the Nation Media Group official careers channel. Ensure your application includes an up-to-date CV and a portfolio of relevant SEO content samples that demonstrate your ability to achieve organic search rankings. Applications should be submitted as directed in the official job posting on the Nation Media Group website or the platform on which this listing appears.