Digital Marketing Specialist
Jumia Kenya
Quick Take
You will plan, launch, and optimise paid digital campaigns across Google, Meta, TikTok, and YouTube to drive customer acquisition and revenue growth for Jumia Kenya.
At least 2 years of performance marketing experience, proficiency in Google Analytics 4, and hands-on budget management of KES 1M+ per month are the most critical requirements.
This role offers an above-market salary of up to KES 140,000/month, high-visibility impact at Africa's leading e-commerce platform, and direct exposure to large-scale multi-channel campaign management.
Job Description
Jumia Kenya, the continent's foremost e-commerce platform, is looking to bring on board a talented Digital Marketing Specialist based in Nairobi. This is an exciting opportunity to sit at the heart of one of Africa's most recognised online marketplaces and play a direct role in shaping how the business grows its customer base and generates revenue in the Kenyan market.
The successful candidate will be responsible for planning, launching, and continuously optimising paid digital campaigns across multiple channels. You will work closely with both the creative and marketing leadership teams to ensure every campaign delivers measurable, data-driven results.
- Develop and implement paid advertising campaigns across key platforms including Google, Meta, TikTok, and YouTube
- Take ownership of daily campaign budget management, with a focus on optimising Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC)
- Design and conduct A/B tests covering ad creatives, landing page variations, and audience targeting segments
- Track and evaluate campaign performance on a regular basis, compiling and presenting weekly performance reports to senior marketing leadership
- Work hand-in-hand with the creative team to produce compelling, conversion-focused advertising content
- A minimum of 2 years of hands-on experience in performance marketing
- Google Ads and Meta Blueprint certifications are an added advantage
- Strong analytical capability with demonstrated proficiency in Google Analytics 4
- Proven experience managing monthly advertising budgets of KES 1 million or more
- Prior experience within an e-commerce or online marketplace environment is a bonus
This role is best suited to a performance-driven digital marketer who thrives in a fast-paced, data-led environment. You are someone who is comfortable making budget decisions, interpreting campaign data, and translating insights into actionable improvements. If you have a solid background in paid media, a passion for e-commerce, and the ability to collaborate effectively across teams, Jumia Kenya wants to hear from you. Candidates who hold relevant platform certifications and have managed substantial advertising budgets will stand out strongly.
Interested and qualified candidates should apply for the Digital Marketing Specialist position at Jumia Kenya through the official Jumia careers portal or the job listing channel where this vacancy was posted. Ensure your application clearly highlights your performance marketing experience, any relevant certifications, and examples of budgets you have managed. Only shortlisted applicants will be contacted.
Requirements Breakdown
Must Have
- 2+ years of performance marketing or paid digital advertising experience
- Proficiency in Google Analytics 4 for campaign analysis and reporting
- Proven experience managing monthly budgets of KES 1,000,000 or more
- Strong analytical skills with ability to optimise for ROAS and CAC
- Experience running A/B tests on creatives, landing pages, and audience segments
Nice to Have
- Google Ads certification
- Meta Blueprint certification
- E-commerce or online marketplace experience
- Experience collaborating with creative teams on ad content production
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Salary Context
Above market rate for a Digital Marketing Specialist in Nairobi
Digital Marketing Specialists in Nairobi typically earn between KES 60,000 and KES 100,000 per month; Jumia's range of KES 90,000–140,000 places this role firmly at the upper end of the market, reflecting the large budget responsibility and multi-platform expertise required. Pay in this field is heavily influenced by certifications, experience managing significant ad spend, and whether the employer is a tech-first or e-commerce company.
About Jumia Kenya
Jumia Kenya is the local arm of Jumia Group, Africa's largest e-commerce marketplace, connecting millions of consumers with products ranging from electronics and fashion to groceries and home goods. Operating across more than a dozen African countries, Jumia has established itself as a household name in Kenya's growing digital commerce landscape, supported by a robust logistics and payments infrastructure. Working at Jumia offers exposure to fast-paced, data-driven marketing at continental scale — a rare opportunity for ambitious marketers in the Kenyan market.
Likely Interview Questions
- 1
Walk us through a paid campaign you managed end-to-end — what was your strategy, how did you optimise it, and what results did you achieve?
- 2
How do you prioritise budget allocation across Google, Meta, TikTok, and YouTube when total spend is capped for the month?
- 3
Describe a time when a campaign's ROAS dropped significantly. How did you diagnose the problem and what actions did you take?
- 4
What is your process for structuring and analysing an A/B test on ad creatives, and how do you decide when you have enough data to call a winner?
- 5
How would you approach reducing Customer Acquisition Cost (CAC) for an e-commerce platform in a competitive market like Kenya?
Application Tips
Quantify your impact prominently on your CV — include specific metrics such as ROAS achieved, percentage reduction in CAC, or total monthly ad spend managed to demonstrate the scale of your experience.
Highlight your Google Ads and Meta Blueprint certifications near the top of your CV or cover letter, as these are explicitly preferred and will serve as an immediate trust signal to the hiring team.
Showcase any e-commerce or marketplace experience — even freelance or agency work for online retail clients — as this directly addresses the 'nice to have' and signals cultural fit with Jumia's business model.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Salary range is transparent and sits above the Nairobi market average for this role, signalling a serious and competitive employer.
- Jumia is a well-established, reputable brand with continental scale, offering strong CV credibility and genuine career capital for a performance marketer.
- The role provides direct exposure to large multi-channel ad budgets (KES 1M+/month), which accelerates career growth faster than smaller-budget environments.
- Cross-functional collaboration with a creative team is explicitly built into the role, offering broader skill development beyond pure media buying.
Watch Out
- The job description does not mention benefits, leave entitlements, or remote/hybrid work options, which leaves important employment conditions unclear for applicants.
- Presenting weekly reports to marketing leadership while also managing daily budgets and creative collaboration suggests a broad workload that could stretch a single specialist thin without adequate team support.
A Day in the Life
Your week typically kicks off on Monday reviewing weekend campaign performance dashboards in Google Analytics 4 and the Meta Ads Manager, adjusting bids and pausing underperforming ad sets before the week's spend ramps up. Mid-week you are likely deep in an A/B test analysis for a new TikTok creative or coordinating with the creative team on revised ad copy for an upcoming flash sale, while preparing slides for Friday's weekly performance report to marketing leadership. By Friday you are presenting ROAS and CAC trends, flagging budget reallocation recommendations, and planning the following week's campaign experiments — all while keeping a close eye on real-time spend pacing across Google, Meta, TikTok, and YouTube.
Frequently Asked Questions
What qualifications do I need to apply for the Digital Marketing Specialist role at Jumia Kenya?
You need at least 2 years of performance marketing experience and strong proficiency in Google Analytics 4; Google Ads and Meta Blueprint certifications are preferred but not strictly mandatory.
Is the Digital Marketing Specialist position at Jumia Kenya a remote or on-site role?
The listing specifies Nairobi as the location and does not mention remote or hybrid working arrangements, so candidates should expect this to be an on-site or Nairobi-based role.
How much does a Digital Marketing Specialist earn at Jumia Kenya?
The advertised salary range is KES 90,000 to KES 140,000 per month, which is above the typical Nairobi market rate for this level of role and reflects the significant budget management responsibility involved.
What are the career growth opportunities for a Digital Marketing Specialist at Jumia Kenya?
Strong performance in this role naturally positions you for a Senior Digital Marketing Manager or Head of Performance Marketing title, and Jumia's pan-African presence may also open opportunities for regional roles across the group.
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