Marketing Manager

East African Breweries Limited

Nairobifull time~KES 200k – 300k/mo3w ago

Quick Take

The Role

Lead end-to-end brand strategy and integrated marketing campaigns for a key spirits portfolio, owning the full P&L and coordinating agencies across TV, digital, OOH and on-ground activations.

You Need

At least 5 years of FMCG brand management experience, strong commercial and analytical acumen, and proven ability to manage agencies and significant marketing budgets.

You Get

A high-visibility leadership role at one of Africa's most iconic consumer brands, with a compelling KES 200K–300K salary and the chance to shape household-name portfolios like Guinness and Johnnie Walker.

Job Description

•Role Overview

East African Breweries Limited (EABL) — the East African home of iconic brands such as Tusker, Guinness, and Johnnie Walker — is seeking a talented and driven Marketing Manager to join their team in Nairobi. This is a pivotal role within the organisation, focused on steering brand growth across one of EABL's key spirits portfolios.

The successful candidate will take full ownership of brand strategy and performance, working at the intersection of creativity and commercial thinking. If you thrive in a fast-paced consumer goods environment and have a passion for building beloved brands, this opportunity is worth exploring.

•Key Responsibilities

Create and implement annual brand plans while holding full profit and loss (P&L) accountability
Conceive and oversee integrated marketing campaigns spanning television, digital platforms, out-of-home (OOH) advertising, and on-ground activations
Oversee and coordinate relationships with media agencies, creative partners, and production houses
Conduct in-depth market data analysis to uncover and act on growth opportunities
Work closely with the sales team to strengthen product distribution and improve in-outlet brand execution

•Required Skills & Experience

A minimum of five years of brand management experience, with a preference for candidates who have worked within the FMCG sector
A bachelor's degree in Marketing, Business, or a closely related field
Demonstrable analytical capabilities combined with sound commercial judgement
A proven track record of managing sizeable marketing budgets effectively and responsibly
Strong ability to engage and manage multiple stakeholders across different functions and levels

•Who Should Apply

This role is best suited to a seasoned brand management professional who is comfortable taking ownership of both strategy and execution. You should be equally at home interrogating market data as you are briefing a creative agency or presenting a campaign plan to senior leadership. A background in FMCG — particularly in beverages, spirits, or consumer goods — will give you a strong foundation for success in this role. Candidates who are collaborative by nature, commercially astute, and passionate about consumer brands are encouraged to apply. Based in Nairobi, you should be prepared to work in a dynamic, cross-functional environment where brand performance is closely tied to business results.

•How to Apply

Interested and qualified candidates should apply through the East African Breweries Limited official careers portal or the job platform where this listing is posted. Ensure your application includes an up-to-date CV that clearly highlights your brand management experience, relevant qualifications, and any notable campaigns or budgets you have managed. Only shortlisted applicants will be contacted.

Requirements Breakdown

Must Have

5+ years of brand management experience, preferably in FMCG
Bachelor's degree in Marketing, Business or a related field
Demonstrated experience managing significant marketing budgets with P&L accountability
Strong analytical skills and commercial acumen for market data interpretation
Proven stakeholder and agency management skills

Nice to Have

Experience in the alcoholic beverages or spirits category specifically
Familiarity with the East African consumer market and media landscape
Track record of leading successful integrated campaigns across TV, digital and OOH
Experience collaborating with sales teams on distribution and trade marketing

Don't meet every requirement? Tailor your CV to close the gap →

Salary Context

Above market rate for a Marketing Manager in Nairobi

Marketing Manager salaries in Nairobi typically range from KES 120,000 to KES 220,000 per month; EABL's KES 200K–300K band sits at the top of that range, reflecting the seniority of the role and the company's multinational (Diageo) backing. Factors that push pay higher in this field include P&L ownership, FMCG pedigree, and experience managing multi-channel campaigns at scale.

About East African Breweries Limited

East African Breweries Limited (EABL) is East Africa's leading beverage alcohol company, home to iconic brands such as Tusker, Guinness, Senator and Johnnie Walker, and a subsidiary of global drinks giant Diageo. Operating for over a century, EABL has a significant manufacturing, distribution and retail footprint across Kenya, Uganda, Tanzania and beyond, making it one of the most influential consumer goods companies on the continent. Working at EABL offers exposure to world-class marketing frameworks, a diverse portfolio of global and local brands, and real career mobility within the wider Diageo network.

Likely Interview Questions

1
Walk us through a brand campaign you led from strategy to execution — what were the results and what would you do differently?
2
How have you managed P&L responsibility for a brand, and what levers did you pull to protect margin while driving volume growth?
3
The spirits category in Kenya is highly competitive. How would you identify and act on a growth opportunity for one of our key portfolio brands?
4
Describe a time you had to align a creative agency and a media agency around a single campaign idea. How did you manage conflicting recommendations?
5
How do you translate consumer data and market research into actionable brand plans that the sales team can actually execute in the trade?

Application Tips

Quantify your brand management impact on your CV — include specific metrics such as market share gains, campaign reach, ROI on media spend or budget sizes managed, as EABL will be assessing commercial acumen directly.
Highlight any experience with the spirits, beer or broader FMCG sector, and call out specific integrated campaigns you have run across TV, digital and OOH to mirror the exact channels mentioned in the job description.
Demonstrate familiarity with the East African consumer and media landscape in your cover letter — referencing local market dynamics, key competitors or cultural insights will signal you can hit the ground running in the Nairobi market.

Career Path

Roles that lead here

Senior Brand Manager

Brand Manager (FMCG or Beverages)

YOU

Where this leads

Senior Marketing Manager / Head of Marketing

Marketing Director (Kenya or East Africa region)

Skills & Keywords

Brand ManagementATL/BTLMarket ResearchBudget ManagementFMCG

Honest Assessment

Green Flags

Salary range of KES 200K–300K is transparently stated and sits above the Nairobi market median for this level, signalling a serious and competitive employer.
EABL's parent company Diageo is one of the world's largest drinks companies, offering genuine regional and global career mobility for high performers.
Clear P&L ownership at Manager level is relatively rare and signals real strategic seniority, making this a strong accelerator role for career progression.
The portfolio — Tusker, Guinness, Johnnie Walker — provides exceptional brand equity to work with, enhancing the long-term CV value of the role.

Watch Out

The job description does not mention benefits, leave entitlements or bonus structure, so candidates should clarify the total compensation package — including the annual incentive typical at Diageo-affiliated companies — before accepting an offer.
The role combines full P&L ownership with agency management and cross-functional sales collaboration, which is a very broad remit; candidates should probe at interview how the team is structured and what support resources are available.

A Day in the Life

☀️

A typical week might start with a Monday brand performance review, digging into Nielsen market share data and digital campaign analytics to assess how the spirits portfolio is tracking against quarterly targets. Mid-week you could be briefing your creative agency on an upcoming Johnnie Walker activation, sitting in media planning sessions with your media agency, and joining a cross-functional call with the sales team to align on in-outlet execution for a key account promotion. By Friday you are likely reviewing weekly sell-out figures, consolidating budget trackers and preparing a campaign update for senior leadership — all while managing multiple agency workstreams and responding to fast-moving market dynamics across the East African region.

Frequently Asked Questions

What qualifications do I need to apply for the Marketing Manager role at East African Breweries Limited?

You need a Bachelor's degree in Marketing or Business and at least 5 years of brand management experience, with a strong preference for candidates from an FMCG background. Demonstrable experience managing marketing budgets and leading integrated campaigns is also essential.

Is the Marketing Manager role at East African Breweries Limited based on-site or remote?

The role is based in Nairobi and, given the hands-on nature of agency management, campaign activations and cross-functional collaboration with sales teams, it is expected to be a predominantly in-office or on-the-ground position.

How much does a Marketing Manager earn at East African Breweries Limited?

EABL is offering KES 200,000 to KES 300,000 per month for this role, which is above the typical Nairobi market rate for a Marketing Manager and reflects the seniority, P&L accountability and the company's multinational Diageo backing.

What are the career growth opportunities after this Marketing Manager role at EABL?

Strong performers in this role would naturally progress to Senior Marketing Manager or Head of Marketing at EABL, with longer-term potential to move into a Marketing Director position regionally or explore opportunities across the wider Diageo global network.

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