Sales & Customer Manager
Enko Education
Quick Take
Lead student enrolment growth across four Kenyan campuses by managing the full admissions journey, building prospect pipelines, and leading the admissions and marketing team.
5–7 years in sales, admissions, or CRM-driven marketing, a proven track record of hitting enrolment or revenue targets, and strong team leadership skills.
A strategic leadership role with real commercial impact at a fast-growing pan-African international school network, offering visibility with senior management and the chance to shape educational access at scale.
Job Description
Enko Education is a growing network of international schools across Africa, committed to providing world-class education and expanding access to top universities globally. Enko KISC operates across four campuses in Kenya, offering families a premium international schooling experience backed by strong academic standards and a supportive community.
Enko KISC is seeking a dynamic and results-driven Sales & Customer Manager to spearhead enrolment growth across its four Kenyan campuses. This is a strategic yet hands-on leadership role that blends commercial acumen with a genuine passion for education. You will serve as the face of the school for prospective families, guiding them through every stage of the admissions journey — from first enquiry to first day of school — while building long-term relationships that support student retention and brand loyalty.
- Define and execute KISC's student recruitment strategy across all four campuses
- Drive enrolment growth and manage the full admissions journey end-to-end
- Build and maintain strong prospect pipelines through community partnerships and targeted outreach
- Support parent engagement programmes and student retention initiatives
- Track and analyse admissions performance using the CRM system and present insights to senior management
- Lead, mentor, and coordinate the local admissions and marketing team
- Partner closely with Heads of School to align on enrolment priorities and targets
- Ensure consistent and strong Enko brand visibility across all campuses and external channels
- Bachelor's Degree or higher in Business, Marketing, Education Management, or a related field
- 5 to 7 years of experience in Sales, Admissions, Marketing, or Customer Relationship Management
- Proven track record of driving enrolment or sales growth in a target-driven environment
- Strong stakeholder management and relationship-building skills
- Experience working with CRM systems and using data to inform strategy
- Excellent communication and presentation skills
- Ability to lead and motivate a cross-functional team
- A genuine passion for education and improving outcomes for students and families
- Prior experience in an international school or education environment is an added advantage
Requirements Breakdown
Must Have
- 5–7 years of experience in Sales, Admissions, Marketing, or Customer Relationship Management
- Proven track record of driving enrolment or sales growth in a target-driven environment
- Experience working with CRM systems and using data to inform strategy
- Bachelor's Degree or higher in Business, Marketing, Education Management, or a related field
- Strong stakeholder management, team leadership, and communication skills
Nice to Have
- Prior experience in an international school or education environment
- Familiarity with the Kenyan private school or international curriculum landscape
- Experience managing multi-campus or multi-site operations
- Presentation and reporting skills for senior leadership audiences
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Salary Context
Salary undisclosed — estimated mid-to-senior range for a Sales & Customer Manager in Nairobi
Sales and admissions manager roles at international schools in Nairobi typically range from KES 150,000 to KES 300,000 per month depending on the institution's prestige, campus count, and enrolment targets; Enko's pan-African scale and the strategic seniority of this role suggest compensation toward the upper end of that band, though the lack of disclosure makes it difficult to assess competitiveness without directly enquiring.
About Enko Education
Enko Education is a pan-African network of international schools committed to expanding access to world-class education and top global universities for African students. Operating across multiple countries on the continent, Enko KISC runs four campuses in Kenya, offering internationally recognised curricula and a premium schooling experience. For mission-driven professionals, Enko represents a rare opportunity to combine commercial ambition with genuine educational impact at a growing, continent-wide organisation.
Likely Interview Questions
- 1
Can you walk us through a specific campaign or initiative where you significantly grew enrolment or a sales pipeline — what was your strategy and what results did you achieve?
- 2
How have you used CRM data to identify bottlenecks in an admissions or sales funnel and what changes did you implement as a result?
- 3
How would you approach building a student recruitment strategy that works consistently across four campuses with potentially different community profiles?
- 4
Tell us about a time you had to lead and motivate a team through a difficult enrolment period or missed targets — how did you handle it?
- 5
How do you balance the commercial pressure of hitting enrolment targets with the need to build genuine, trust-based relationships with prospective families?
Application Tips
Quantify your enrolment or sales achievements prominently on your CV — e.g. 'Grew new student enrolments by 35% YoY across two campuses' — as Enko is explicitly looking for a track record of results.
Highlight any experience with CRM platforms (Salesforce, HubSpot, or school-specific tools like SchoolsBuddy or Veracross) and describe how you used data to make strategic decisions, not just operational ones.
If you have experience in the international school, NGO education, or private education sector in Kenya or Africa, lead with it in your cover letter — it is listed as an advantage and signals immediate cultural and market fit.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Enko Education is an established and growing pan-African network, offering genuine career progression beyond Kenya into a continent-wide organisation.
- The role is explicitly strategic and leadership-level, giving the right candidate real influence over enrolment direction and visibility with Heads of School and senior management.
- The education sector in Kenya's international school market is resilient and growing, making this a stable and commercially meaningful space to operate in.
- The posting is detailed and specific about responsibilities and requirements, suggesting a well-structured organisation that knows what it needs — a positive sign for role clarity post-hire.
Watch Out
- No salary range is disclosed, which makes it difficult for candidates to assess whether the compensation matches the seniority and scope of a multi-campus strategic leadership role.
- The role spans four campuses, implying significant travel and coordination demands, but the posting does not clarify whether there is a primary base campus or what support infrastructure exists for the team lead.
- The breadth of responsibilities — strategy, CRM analysis, parent engagement, team leadership, and brand management — is very wide for a single role, which may indicate a lean team structure or blurred boundaries between this position and other functions.
A Day in the Life
A typical week would open with a CRM dashboard review to track pipeline movement across all four campuses, followed by team check-ins with admissions coordinators to prioritise follow-ups on warm leads and upcoming school tour bookings. Mid-week might involve attending a community partnership meeting or representing Enko at a local expat or relocation event to generate new enquiries, then presenting a monthly enrolment performance report to the Heads of School. By Friday, you could be personally guiding a prospective family through a campus visit, refining a digital outreach campaign with the marketing team, and updating the enrolment forecast in the CRM ahead of a leadership sync.
Frequently Asked Questions
What qualifications do I need to apply for the Sales & Customer Manager role at Enko Education?
You need a Bachelor's Degree or higher in Business, Marketing, Education Management, or a related field, plus 5–7 years of experience in sales, admissions, marketing, or CRM roles with a proven record of driving growth.
Is the Sales & Customer Manager role at Enko Education remote or office-based?
The role is based in Nairobi and requires an on-the-ground presence across Enko KISC's four Kenyan campuses, making it a fully in-person, field-active position rather than a remote one.
How much does a Sales & Customer Manager earn at Enko Education?
Enko Education has not disclosed a salary for this role; however, comparable senior admissions and sales manager positions at international schools in Nairobi typically pay between KES 150,000 and KES 300,000 per month, and candidates should negotiate based on the strategic scope of this multi-campus role.
What are the career growth opportunities for a Sales & Customer Manager at Enko Education?
Given Enko's pan-African footprint, strong performers in this role could progress to regional enrolment or marketing leadership positions, or move into broader country or operations management roles within the group.
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