Social Media Content Creator – Beauty Industry

HANI Cosmetics is a fast-growing Kenyan beauty brand on a mission to deliver high-quality makeup products that celebrate confidence and self-expression. As we expand our digital footprint, we are looking for a talented and passionate Social Media Content Creator to drive our online presence and build meaningful connections with beauty enthusiasts across Kenya and beyond.

In this role, you will be the creative engine behind our digital storytelling — conceptualising, producing, and publishing compelling content across Instagram, TikTok, Facebook, and other key platforms. If you live and breathe beauty content, understand what makes a reel go viral, and can translate a lipstick shade into an aspirational story, this role was made for you.

• Create and publish engaging, on-brand content for Instagram, TikTok, Facebook, and emerging digital platforms.
• Develop and manage monthly content calendars aligned with product launches, seasonal campaigns, and marketing priorities.
• Film, edit, and publish high-quality videos, reels, stories, and product demonstrations that drive engagement and conversions.
• Produce beauty tutorials, before-and-after transformations, product showcases, and trend-driven video content.
• Coordinate content shoots with models, makeup artists, influencers, and brand customers.
• Capture product photography and lifestyle imagery that reflects HANI Cosmetics' brand identity.
• Monitor beauty and social media trends, proactively recommending fresh content ideas and formats.
• Collaborate closely with the Sales and Marketing team to support product launches, promotions, and campaigns.
• Track and analyse content performance metrics; provide data-backed recommendations to improve reach and engagement.
• Maintain consistent brand voice, aesthetics, and messaging across all digital touchpoints.

• Minimum 2–3 years of hands-on experience creating content specifically for a beauty, cosmetics, skincare, or personal care brand.
• Demonstrated ability to film, direct, and edit professional-quality video content including short-form reels and long-form tutorials.
• Proficient in using design and editing tools such as Canva, CapCut, Adobe Premiere Pro, Lightroom, or equivalent platforms.
• Proven ability to grow and engage audiences on Instagram and TikTok through strategic, trend-aware content.
• Strong storytelling and copywriting skills — ability to write captions that convert, not just inform.
• Ability to independently manage multiple projects, meet deadlines, and adapt quickly to shifting campaign needs.
• Experience coordinating influencer collaborations and managing external creatives on shoots.
• Basic understanding of social media analytics and the ability to interpret performance data to inform content decisions.
• A portfolio of previous beauty-related content work is mandatory — applications without a portfolio will not be considered.

HANI Cosmetics offers a competitive monthly salary in the range of KES 60,000 – 120,000, commensurate with experience and demonstrable skills. In addition to base pay, the role includes performance-based incentives tied to content engagement and campaign outcomes, as well as the creative freedom to develop and own impactful campaigns for a growing brand.

• Competitive base salary (experience-dependent)
• Performance-based incentives
• Creative autonomy and ownership of brand content
• Opportunity to grow with an expanding beauty brand

This role is ideal for a self-driven creative professional who is deeply embedded in the beauty and makeup world — someone who spends their personal time watching tutorials, tracking trends, and experimenting with content formats. You should be equally comfortable behind the camera as you are analysing your content's performance data. Ideal candidates are proactive, detail-oriented, and able to operate with minimal supervision while delivering consistently high-quality work.

Please do not apply if you have no prior experience in the beauty or cosmetics industry, if you do not have a content portfolio to share, or if you are looking for a strictly administrative or agency-side social media management role with no hands-on production involvement.

• Prepare your updated CV and a portfolio link (Google Drive, Behance, Instagram, TikTok handle, or similar) showcasing your beauty content work.
• Send your application to the HANI Cosmetics hiring team through the platform's apply button or the email address provided in the official job listing.
• In your cover letter or application message, briefly describe one beauty content campaign you are proud of and the results it achieved.
• Shortlisted candidates will be contacted for an interview and may be asked to complete a short creative brief as part of the assessment process.