Business Development Manager – Floriculture & Agri Inputs

ETG Agri Inputs is seeking a seasoned and commercially driven Business Development Manager to spearhead growth in Kenya's floriculture sector. Specialising in specialty soluble fertilizers and crop protection products, this role sits at the intersection of technical agronomy and strategic sales — requiring someone who can translate deep product knowledge into measurable business outcomes for flower farms, exporters, and growers across the country.

Based in Nairobi and reporting to senior leadership, you will own a defined territory that spans Kenya's key floriculture belts — Naivasha, Thika, Nanyuki, and Eldoret — travelling frequently to build and sustain high-value relationships. If you are passionate about sustainable agriculture, love closing deals, and thrive in a fast-paced field environment, this is your opportunity to shape the future of one of Kenya's most dynamic agricultural sub-sectors.

• Drive revenue growth through targeted sales of specialty soluble fertilizers and crop protection products within the floriculture market segment.
• Identify, develop, and convert new business opportunities across flower farms, exporters, and large-scale growers.
• Manage and deepen strategic relationships with key accounts, including leading flower farms and horticultural exporters.
• Provide expert technical advisory on fertigation systems, crop nutrition programmes, and integrated pest and disease management solutions.
• Develop and execute territory-specific market development plans to expand the customer base and increase market share.
• Coordinate with distributors and channel partners to ensure consistent product availability, visibility, and coverage across all target regions.
• Achieve and exceed monthly and quarterly sales, gross margin, and collections targets.
• Gather and relay market intelligence — competitor activity, pricing trends, and customer needs — to inform product and commercial strategy.
• Prepare regular sales performance reports, forecasts, and account reviews for management.

• Must hold a degree in Agriculture, Horticulture, Agronomy, Crop Protection, or a closely related field.
• Must demonstrate at least 10 years of progressive agri-input sales experience, with a strong preference for those who have operated specifically within the floriculture or high-value horticulture space.
• Must be able to articulate and apply technical knowledge of specialty soluble fertilizers, fertigation, and crop protection products in a commercial context — not just in theory.
• Must show a track record of consistently meeting or exceeding sales and margin targets in a field-based role.
• Must be capable of independently managing a multi-regional territory and making autonomous commercial decisions.
• Must possess strong relationship management skills — able to engage credibly with farm managers, agronomists, procurement teams, and C-suite stakeholders.
• Must be comfortable with frequent travel across Naivasha, Thika, Nanyuki, Eldoret, and other floriculture zones.
• Must demonstrate strong negotiation, communication, and presentation skills in both English and Swahili.

ETG Agri Inputs offers a competitive remuneration package commensurate with experience and the seniority of this role. Estimated monthly gross salary ranges between KES 150,000 and KES 250,000, inclusive of a performance-based incentive component. Additional benefits may include a travel/fuel allowance to support frequent field visits and a performance bonus tied to sales targets. Specific package details will be confirmed during the interview process.

Ideal candidate: A results-oriented agricultural professional with a decade of hands-on agri-input sales experience, deep familiarity with Kenya's floriculture landscape, and the technical credibility to advise farms on nutrition and crop protection programmes. You are self-driven, relationship-focused, and energised by the challenge of building markets from the ground up.

Do NOT apply if: You have fewer than 10 years of relevant agri-input sales experience, have no background in floriculture or specialty fertilizers, are not willing to travel extensively across Kenya's flower-growing regions, or are looking for a purely office-based role.

Interested and qualified candidates should submit their updated CV and a brief cover letter outlining their relevant experience in floriculture agri-input sales. Applications should be sent through the ETG Agri Inputs careers portal or the job platform where this posting appears. Only shortlisted candidates will be contacted. Early application is strongly encouraged as shortlisting will be conducted on a rolling basis.