Regional Head of Sales – Animal Feeds
MSVL Group
Quick Take
Lead regional sales strategy and execution for animal feeds across Nakuru, managing field teams, distributor networks, and P&L performance to drive consistent quarterly growth.
Proven track record growing sales in animal feeds or agribusiness, experience leading 5+ person field sales teams, and competency in channel management and credit control within trade environments.
Competitive senior leadership salary (KES 180–280k/mo), autonomous P&L ownership, and direct impact on livestock value chain growth in a dynamic agribusiness sector.
Job Description
MSVL Group is seeking a results-driven and commercially astute Regional Head of Sales – Animal Feeds to lead and grow sales operations across the Nakuru region. This is a senior leadership role within a dynamic agribusiness environment, requiring a hands-on sales leader who can translate strategy into measurable field results while managing high-performing teams and distributor networks.
The successful candidate will own the regional P&L, drive volume and revenue growth, and build sustainable route-to-market models that deepen MSVL Group's presence in the animal feeds and livestock sector across the region. This role demands someone who thrives in a competitive market, understands the nuances of agro-dealer channels, and can inspire teams to consistently exceed targets.
- Drive regional sales performance across volume, revenue, and market share targets, delivering consistent growth quarter on quarter.
- Lead, coach, and manage a multi-area sales team, setting clear KPIs and conducting regular performance reviews to build a high-accountability culture.
- Develop and expand distributor and agro-dealer networks, identifying new partnership opportunities while strengthening existing relationships.
- Design and implement effective route-to-market strategies tailored to the regional landscape, ensuring optimal product availability and visibility.
- Oversee credit management processes, including monitoring credit limits, driving timely payment collections, and minimising overdue debts.
- Manage the regional sales budget and area-level profitability, making data-driven decisions to optimise resource allocation.
- Generate actionable market intelligence reports covering competitor activity, customer trends, and emerging opportunities for senior leadership.
- Collaborate cross-functionally with marketing, supply chain, and finance teams to ensure seamless execution of commercial plans.
- Represent MSVL Group at industry forums, trade events, and key stakeholder engagements within the region.
- Demonstrated ability to grow sales volumes and revenues over a sustained period — you must show specific results, not just responsibilities held.
- Proven experience leading and developing field sales teams of five or more people, including coaching underperformers and retaining top talent.
- Must have worked directly within animal feeds, agribusiness, or the broader livestock value chain — generic FMCG-only backgrounds will not suffice.
- Ability to design and execute channel management strategies, including tiered distributor models and last-mile agro-dealer coverage.
- Competency in credit control and debt collection within a trade credit environment, including negotiating payment plans and managing risk exposure.
- Proficiency in preparing and presenting sales performance reports, forecasts, and regional business reviews to senior management.
- Strong interpersonal and stakeholder management skills — able to influence farmers, distributors, internal teams, and executives alike.
- Willingness to be based in Nakuru or to relocate there prior to commencement of the role.
The salary for this position is open and will be negotiated based on the candidate's experience, qualifications, and demonstrated track record. Based on market benchmarks for senior sales leadership roles in Kenya's agribusiness sector, total compensation is expected to range between KES 180,000 – KES 280,000 per month, inclusive of base salary and performance-linked components. Additional benefits may include a performance bonus, fuel or transport allowance, and other standard MSVL Group employee benefits.
Ideal candidate: A seasoned sales leader with 7–10 years of progressive sales experience, at least 3–5 of which have been spent managing sales teams. You have deep knowledge of the animal feeds or agribusiness sector in Kenya, a strong commercial instinct, and the credibility to lead a regional team. You are data-literate, financially aware, and comfortable operating with autonomy while remaining accountable to group targets. You are either based in Nakuru or genuinely willing to relocate.
Do not apply if: You have no experience in animal feeds, agribusiness, or livestock-related industries; if you have never managed a sales team; or if you are unwilling to be based full-time in Nakuru. Applications without demonstrable sales growth achievements will not be considered.
- Prepare an updated CV highlighting your specific sales achievements, team sizes managed, and relevant agribusiness experience.
- Write a concise cover letter (no more than one page) explaining why you are the right fit for this regional leadership role and your familiarity with the Nakuru market.
- Submit your application through the MSVL Group official careers portal or the job platform where you found this listing.
- Applications are reviewed on a rolling basis — early submission is strongly encouraged.
- The application deadline is 6th July 2026. Only shortlisted candidates will be contacted for interviews.
Requirements Breakdown
Must Have
- Demonstrated sales growth and revenue results (not just responsibilities) over sustained period in animal feeds, agribusiness, or livestock value chain
- Proven experience leading and developing field sales teams of 5+ people, including performance management and talent retention
- Direct working experience in animal feeds, agribusiness, or livestock — FMCG-only backgrounds explicitly ruled out
- Competency in channel strategy design (distributor tiering, agro-dealer networks, route-to-market)
- Proficiency in credit control, debt collection, and trade credit risk management
Nice to Have
- Experience managing regional P&L and budget optimisation
- Ability to generate market intelligence reports and competitive analysis
- Track record of building and strengthening distributor partnerships in agro-dealer channels
- Familiarity with sales reporting, forecasting tools, and business review presentations to senior leadership
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Salary Context
Competitive mid-to-senior market rate for Regional Head of Sales in agribusiness sector in Kenya
The KES 180–280k range reflects senior regional leadership in agribusiness; actual pay will depend on proven sales track record, team size managed, and regional market maturity. Animal feeds sector leaders with strong collection and distributor management skills typically command upper-range compensation.
About MSVL Group
MSVL Group is an agribusiness player focused on animal feeds and livestock sector solutions in Kenya, serving the regional market through distributor and agro-dealer networks. The company operates in a competitive, high-growth segment and seeks commercially driven leaders who can scale regional operations and deepen market penetration. Working at MSVL Group offers direct exposure to Kenya's livestock value chain and the opportunity to shape route-to-market strategy in a growing commodity sector.
Likely Interview Questions
- 1
Walk me through your largest sales growth achievement in animal feeds or agribusiness — what was the baseline, your strategy, and the final result? How did you sustain it?
- 2
Describe a time you built or turned around a field sales team. How did you handle underperformers, and what retention metrics did you achieve?
- 3
How have you designed and managed a multi-tier distributor network? What challenges did you face with agro-dealers, and how did you ensure last-mile product availability?
- 4
Tell me about your experience managing credit risk and collections in a trade credit environment. How did you balance aggressive growth targets with credit safety?
- 5
What market intelligence or competitive insights would you gather in your first 90 days as Regional Head of Sales for MSVL Group in Nakuru, and how would you act on them?
Application Tips
Quantify your sales wins: state specific volume growth percentages, revenue targets hit, and market share gains — not just job titles or duties. MSVL is explicit that 'results matter, not responsibilities.'
Highlight hands-on field leadership: emphasize direct team coaching, KPI-setting, and how you've developed or retained top salespeople — this is a senior but operationally engaged role.
Show deep agribusiness credibility: reference direct experience in animal feeds, livestock, or agro-dealer channels — generic FMCG background will disqualify you. Name specific products, channels, or regions you've worked in.
Demonstrate credit and collections acumen: explain how you've managed payment risk, negotiated extended terms, or reduced overdue debt in a trade credit setting — a key differentiator for this role.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Clear, non-negotiable requirement for animal feeds/agribusiness domain expertise — signals MSVL Group knows what they need and won't hire generalists, meaning the role has strategic depth.
- Explicit focus on P&L ownership, team development, and market intelligence generation — indicates this is a genuine leadership role with strategic influence, not just a sales target-hitter.
- Competitive salary band (KES 180–280k) at senior regional level with growth potential tied to measurable results — suggests performance-based culture and room for earnings expansion.
- Role involves cross-functional collaboration (marketing, supply chain, finance) and industry stakeholder engagement — indicates MSVL Group values connected leadership and sector influence.
Watch Out
- Job description cuts off mid-sentence in the 'Required Skills' section ('able to influence farm...') — unclear if there are additional unstated requirements or expectations.
- No mention of specific sales tools, CRM systems, or digital infrastructure used by MSVL Group — may indicate legacy processes or lack of sales enablement clarity.
- Heavy credit control and collection responsibility placed on sales leader — common in emerging agribusiness markets but can blur sales and finance roles; clarify reporting lines and decision authority during interview.
A Day in the Life
Your week balances field leadership with strategic commerce: Monday you conduct a regional sales performance review with your area managers, analysing pipeline and discussing credit risks; Tuesday–Wednesday you're in the field visiting key agro-dealers and distributor partners, coaching underperformers and securing placement commitments; Thursday you prepare a competitor intelligence report and attend an MSVL leadership sync on supply chain alignment; Friday you close out weekly collections calls, finalize next quarter's volume plan, and draft your regional business review. You move constantly between Nakuru-based meetings, route-to-market field work, and data-driven reporting — all anchored to hitting quarterly targets and building team capability.
Frequently Asked Questions
What qualifications do I need to be a Regional Head of Sales – Animal Feeds at MSVL Group?
You must have proven sales growth results in animal feeds, agribusiness, or livestock value chain (FMCG-only backgrounds are explicitly ruled out), direct experience leading 5+ person field sales teams, and competency in channel strategy, distributor management, and credit control in trade environments. Specific, quantified achievements matter more than degrees.
Is the Regional Head of Sales – Animal Feeds role at MSVL Group remote or office-based?
This is a field-intensive regional leadership role based in Nakuru — you will spend significant time in the field visiting agro-dealers, distributors, and customers, as well as leading your team on the ground. It is not remote.
How much does a Regional Head of Sales – Animal Feeds earn at MSVL Group?
The salary range is KES 180,000–280,000 per month, with actual pay depending on your proven sales track record, team size managed, and regional performance credentials. This is a competitive senior rate for agribusiness regional leadership in Kenya.
What are the career growth opportunities for this role at MSVL Group?
This is a clear stepping stone to National Head of Sales, Commercial Director, or General Manager roles — demonstrating strong regional P&L growth and team development will position you for expanded multi-region or broader business leadership within MSVL Group or the agribusiness sector.
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