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Direct Sales Agent

Ngao Credit Limited

Nairobifull time~KES 25k – 50k/moJust now

Quick Take

The Role

Recruit and convert potential borrowers into customers through field visits and sales presentations, managing your own pipeline and meeting monthly sales targets.

You Need

Proven direct sales experience in financial services, fluency in English and Swahili, and ability to close deals in a target-driven environment.

You Get

Entry to a stable, established microfinance institution with 15+ years in the market, opportunity to drive financial inclusion in Kenya, and competitive salary with growth potential in a expanding sector.

Job Description

Role Overview

Ngao Credit Limited, a licensed non-deposit taking Microfinance Institution (MFI) operating in Kenya since 2009, is seeking a results-driven Direct Sales Agent to join its growing team in Nairobi. This is a full-time, on-site role that places you at the frontline of the company's customer acquisition and revenue growth strategy.

As a Direct Sales Agent, you will be the face of Ngao Credit Limited — engaging potential borrowers and clients, presenting tailored financial solutions, and converting leads into loyal customers. If you thrive in a target-driven environment and are passionate about financial inclusion, this role is your opportunity to build a rewarding career in microfinance.

Key Responsibilities
  • Proactively identify, approach, and recruit potential customers for Ngao Credit's loan and financial products through field visits, referrals, and community outreach.
  • Conduct compelling sales presentations and product demonstrations tailored to the specific financial needs of individual and business clients.
  • Assess customer needs and recommend the most appropriate financial products and loan packages available.
  • Meet and exceed monthly and quarterly sales targets as set by the Sales Manager.
  • Maintain an up-to-date pipeline of prospects and follow up consistently to close deals.
  • Onboard new clients by guiding them through the application and documentation process.
  • Build and nurture long-term relationships with existing customers to encourage repeat business and referrals.
  • Provide prompt, professional responses to customer inquiries and resolve complaints in a timely manner.
  • Prepare and submit daily, weekly, and monthly activity reports to the line manager.
  • Represent Ngao Credit Limited at promotional events, trade fairs, and community activations when required.
Required Skills & Experience
  • Demonstrate a proven track record in direct sales, field sales, or business development — preferably within financial services, banking, or microfinance.
  • Communicate clearly and persuasively in both English and Swahili, whether speaking with individual clients or presenting to groups.
  • Build genuine rapport with diverse customer segments, including SME owners, salaried workers, and self-employed individuals.
  • Navigate objections confidently and close sales using consultative selling techniques.
  • Apply a working understanding of financial products such as personal loans, business loans, and credit facilities to advise clients appropriately.
  • Manage your own schedule and field activities with minimal supervision, demonstrating self-motivation and discipline.
  • Use basic digital tools (email, mobile apps, spreadsheets) to track leads and submit reports.
  • Adapt quickly to a fast-paced, target-driven environment while maintaining high levels of professionalism.
Salary & Benefits

The salary for this role is competitive and aligned with industry standards for direct sales professionals in the Kenyan microfinance sector. Compensation typically includes a base salary in the range of KES 25,000 – 50,000 per month, supplemented by a performance-based commission structure that rewards high achievers. Specific package details will be discussed during the interview process.

Who Should Apply

Ideal candidates are self-starters who enjoy working in the field, are comfortable approaching strangers, and have a genuine passion for helping people access credit and financial services. You are persistent, energetic, and motivated by commissions and hitting targets. A background in microfinance, banking, insurance, or FMCG sales will give you a strong advantage.

Do not apply if you prefer exclusively office-based or remote work, are uncomfortable with sales targets, or have no prior experience in a customer-facing or sales role. This role demands daily field activity and consistent performance against measurable goals.

How to Apply
  • Prepare an up-to-date CV highlighting your sales experience, targets achieved, and relevant qualifications.
  • Write a brief cover letter (no more than one page) explaining why you are the right fit for this role at Ngao Credit Limited.
  • Submit your application through the Ngao Credit Limited careers portal or the job board where this listing appears.
  • Shortlisted candidates will be contacted for an initial interview. Due to the volume of applications, only shortlisted candidates will receive a response.
  • Application Deadline: 29th June 2026. Apply early to avoid missing out.

Requirements Breakdown

Must Have

  • Proven track record in direct sales, field sales, or business development (preferably in financial services, banking, or microfinance)
  • Fluency in both English and Swahili (spoken and written)
  • Ability to meet and exceed monthly/quarterly sales targets consistently
  • Working knowledge of financial products (personal loans, business loans, credit facilities)
  • Self-motivated with ability to manage field activities with minimal supervision

Nice to Have

  • Experience in microfinance or lending specifically
  • Familiarity with CRM tools or basic digital lead management systems
  • Existing network or contacts in Nairobi's SME or salaried worker segments
  • Prior experience onboarding customers through formal documentation processes

Don't meet every requirement? Tailor your CV to close the gap →

Salary Context

Competitive entry-to-mid level salary for Direct Sales Agent in Nairobi microfinance sector

The KES 25,000–50,000 range reflects typical direct sales compensation in Kenya's microfinance space, where base salary is often supplemented by performance bonuses and commissions. The upper end of this range depends heavily on sales targets achieved and experience level.

About Ngao Credit Limited

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Ngao Credit Limited is a licensed, non-deposit-taking Microfinance Institution headquartered in Kenya with 15+ years of operational history since 2009. They specialise in providing accessible loan and credit products to underserved segments including SMEs, self-employed workers, and salaried individuals across Kenya. Working here places you at the heart of Kenya's financial inclusion mission while building experience in a regulated, stable microfinance player.

Likely Interview Questions

  • 1

    Walk us through your most successful sales campaign in your previous role—what was your approach, and how did you exceed your target?

  • 2

    How would you approach selling a business loan to an SME owner who is hesitant about the interest rate or documentation requirements?

  • 3

    Describe your experience working in a target-driven environment. How do you stay motivated when facing rejection or slow sales periods?

  • 4

    Tell us about a time you built a long-term customer relationship that led to repeat business or referrals. How did you nurture that relationship?

  • 5

    What do you know about microfinance in Kenya, and why does financial inclusion matter to you in this role?

Application Tips

  • Quantify your sales achievements: highlight specific targets exceeded, conversion rates, or customer numbers acquired in previous roles—this is your strongest asset.

  • Emphasise bilingual proficiency (English and Swahili) prominently, as this is essential and not every candidate may have equal fluency in both.

  • Showcase evidence of self-motivation and field-based independence—mention instances where you managed your own schedule, built your own pipeline, or worked without close supervision.

Career Path

Roles that lead here

Sales Representative (retail, FMCG, or telecom)
Business Development Associate
Field Officer or Customer Acquisition Officer in financial services
Loan Officer (customer-facing role in banking)

Where this leads

Senior Direct Sales Agent or Sales Team Lead at Ngao Credit or similar MFI
Sales Manager or Regional Sales Manager in microfinance
Customer Success Manager or Relationship Manager
Credit Officer or Loan Portfolio Manager

Skills & Keywords

direct sales agentmicrofinance jobs nairobisales jobs kenya 2026field sales representativefinancial services salesngao credit jobsentry level sales kenyaloan officer sales

Honest Assessment

Green Flags

  • Established, regulated company: Ngao Credit Limited is a licensed MFI operating since 2009, indicating stability and legitimacy—not a startup with execution risk.
  • Clear role clarity: job description is detailed and specific about responsibilities, targets, and required skills, making expectations transparent.
  • Full-time, on-site position in Nairobi: secure employment with a fixed location and consistent income base, unlike gig-based sales roles.
  • Growth-oriented sector: microfinance in Kenya is expanding rapidly, offering strong career trajectory and advancement opportunities into management or specialised roles.

Watch Out

  • Salary details are incomplete—the posting states 'Compensation typically includes a' but cuts off without specifying commission structure, bonuses, or other benefits, leaving total earning potential unclear.
  • No mention of probation period, contract type specifics, or formal benefits package (health insurance, pension, leave policy), which are standard for Kenyan full-time roles.
  • Heavy emphasis on sales targets with limited detail on support structures (training, tools, team size, or manager mentorship) that enable success.

A Day in the Life

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Your week starts with a team huddle on Monday reviewing your pipeline and weekly targets set by your Sales Manager. Tuesday to Thursday, you're in the field across Nairobi—conducting 8–12 customer visits, delivering tailored loan product pitches to SME owners and salaried workers, and following up on warm leads from referrals. You document each interaction in a basic CRM or spreadsheet, flag objections, and schedule follow-ups. Wednesdays include a brief check-in call with your manager to discuss progress. By Thursday evening, you're guiding 2–3 new clients through application forms and KYC documentation at the office. Friday mornings are spent preparing your weekly activity report (calls made, meetings held, conversions, pipeline value) and planning next week's outreach, while afternoon may include representing Ngao at a community event or business network meeting in Nairobi.

Frequently Asked Questions

What qualifications do I need to be a Direct Sales Agent at Ngao Credit Limited?

You need proven direct sales experience (preferably in financial services), fluency in English and Swahili, and a track record of meeting sales targets. A high school diploma is the typical minimum; tertiary education in business or finance is a plus but not mandatory.

Is the Direct Sales Agent role at Ngao Credit Limited remote or on-site?

This is a full-time, on-site role based in Nairobi. While you'll spend much of your time in the field conducting customer visits, you report to the office and must be present for team meetings, training, and administrative tasks.

How much does a Direct Sales Agent earn at Ngao Credit Limited?

The posted salary is KES 25,000–50,000 per month. The posting indicates compensation includes additional elements beyond base salary (likely performance bonuses or commission), but full details are not specified—clarify this during your interview.

What are the career growth opportunities for a Direct Sales Agent at Ngao Credit Limited?

Strong performers can advance to Senior Sales Agent, Sales Team Lead, or Sales Manager roles within the microfinance institution, or transition into credit officer, relationship manager, or business development positions as you gain product and customer knowledge.

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