Business Development Manager – Floriculture & Agri-Inputs

ETG, a global agribusiness conglomerate operating across more than 45 countries and six continents, is seeking a seasoned Business Development Manager to spearhead growth within Kenya's floriculture and agri-inputs sector. This is a high-impact commercial role anchored in Nairobi but requiring regular field presence across key agricultural hubs including Naivasha, Thika, Nanyuki, and Eldoret.

The ideal candidate will combine deep agronomic knowledge with proven commercial acumen to grow ETG's market share among flower farms and horticultural enterprises. You will serve as a trusted technical advisor and strategic partner to clients, driving adoption of specialty fertilizers and crop protection products across Kenya's competitive flower farming landscape.

• Develop and execute business development strategies to expand ETG's footprint in the floriculture and broader horticulture sector across Kenya.
• Identify, target, and convert new business opportunities with flower farms, growers, and agri-input distributors.
• Build, manage, and deepen long-term relationships with key clients including large-scale flower farms and cooperative societies.
• Provide hands-on technical support and agronomic advisory to clients on the correct use of specialty fertilizers and crop protection products.
• Conduct regular farm visits and field demonstrations to showcase product performance and support customer retention.
• Collaborate with internal teams including logistics, supply chain, and product management to ensure seamless customer experience.
• Monitor market trends, competitor activities, and pricing dynamics to inform sales strategy and product positioning.
• Prepare and present regular business performance reports, pipeline updates, and market intelligence to senior management.
• Support credit management by working closely with the finance team to manage receivables from key accounts.

• Must hold a B.Sc. in Agriculture, Horticulture, Agronomy, or a closely related field — you should be able to engage clients at a technical agronomic level, not just commercially.
• Must demonstrate at least 8 years of progressive experience selling agri-inputs such as fertilizers, crop protection chemicals, or related agricultural products.
• Must be able to independently manage a large geographic sales territory and drive results with minimal supervision.
• Must have strong negotiation skills — able to close deals with procurement managers and farm owners at senior levels.
• Must be proficient in relationship management — capable of building trust with technically sophisticated clients over the long term.
• Experience working within the floriculture segment (cut flowers, ornamentals) is a significant advantage and will be weighted heavily during shortlisting.
• Must be comfortable with frequent travel across key growing regions including Naivasha, Thika, Nanyuki, and Eldoret.
• Proficiency in CRM tools, Microsoft Office, and sales reporting is expected.

ETG offers a competitive remuneration package commensurate with experience and the seniority of this role. Based on Kenyan market benchmarks for senior agri-business sales managers, the estimated gross monthly salary range is KES 180,000 – 280,000. This is inclusive of a base salary and is expected to be complemented by a performance-linked variable component. Candidates with floriculture-specific experience and a strong existing network may command packages toward the upper end of this range.

This role is ideal for a commercially driven agronomist or agri-sales professional who has spent the majority of their career in the field — visiting farms, solving grower problems, and consistently hitting revenue targets. You thrive in a fast-paced, target-oriented environment and are energised by the challenge of building markets rather than maintaining them. You understand the business of flower farming and can credibly advise farm managers on nutrition and pest management programmes.

You should NOT apply if: you have fewer than 8 years of agri-input sales experience, if you are not comfortable with frequent upcountry travel, or if your background is purely academic or advisory without a commercial track record.

To apply for this position, visit the ETG careers portal or the job platform where this listing is hosted. Submit your updated CV along with a brief cover letter (no more than one page) highlighting your relevant agri-input sales experience, any floriculture exposure, and your key commercial achievements to date. Shortlisted candidates will be contacted directly for an initial screening interview. No payment of any kind is required at any stage of this recruitment process.