Commercial Baker – Baking Solutions & Technical Support
Unga Group
Quick Take
Conduct baking demonstrations, provide technical support, and train customers across bakeries and hotels to drive adoption of Unga's flour and baking products.
Degree in Food Science/Baking Technology, 3+ years commercial baking experience, and ability to execute professional baking demonstrations in the field.
Work for East Africa's largest milling company with high visibility, competitive salary (KES 120–200k), and direct impact on product adoption and revenue growth.
Job Description
Unga Group, one of East Africa's most established milling and food manufacturing companies, is seeking a skilled and customer-focused Commercial Baker to join its growing commercial team in Nairobi. This role sits at the intersection of technical baking expertise and commercial sales, making it ideal for a professional who thrives in both the kitchen and the field. The successful candidate will champion Unga's baking products and flour-based solutions across Modern Trade (MT) and General Trade (GT) channels, playing a pivotal role in driving product adoption, revenue growth, and customer loyalty.
As the face of Unga's baking solutions in the market, you will conduct live baking demonstrations, develop recipes, provide hands-on technical support, and train customers — including bakeries, hotels, restaurants, and institutional buyers — on how to get the best results from Unga products. This is a high-impact, field-based role that requires passion for baking, strong interpersonal skills, and a commercial mindset.
- Conduct baking demonstrations, test bakes, and product application sessions for prospective and existing customers across HORECA and General Trade channels
- Provide on-site technical baking support and troubleshooting to improve product performance and customer satisfaction
- Train customers on proper usage of Unga products, recipe optimisation, dough handling, and advanced baking techniques
- Support customers in developing new recipes and product applications using Unga's flour and baking ingredient portfolio
- Collaborate with the commercial sales team to drive volume and revenue growth across assigned channels and territories
- Assist in onboarding new bakery customers and deepening product penetration within existing accounts
- Support customer activations, trade exhibitions, roadshows, and promotional events to grow brand visibility
- Identify customer pain points, market opportunities, and competitor activity to inform category strategy
- Monitor in-market product performance and relay actionable customer feedback to internal QA, R&D, and Production teams
- Support new product launches through customer trials and pilot bakes
- Conduct internal training sessions for sales teams, merchandisers, and distributors on bakery product knowledge and applications
- Develop practical baking guides, training materials, and application manuals for both customers and internal teams
- Prepare regular reports on customer visits, demonstration outcomes, market intelligence, and competitor activities
- Track product adoption trends and share insights with commercial and technical leadership
- Must hold a degree in Food Science, Baking Technology, Hospitality Management, Culinary Arts, or a closely related field
- Must demonstrate at least 3 years of hands-on experience in commercial baking, bakery operations, or FMCG bakery technical sales/support roles
- Must be able to execute professional baking demonstrations independently across different product categories (bread, pastries, confectionery, etc.)
- Must understand bakery ingredient functionality, dough rheology, and production processes well enough to troubleshoot customer challenges on-site
- Must be able to translate technical baking knowledge into simple, actionable training for non-technical customers and trade partners
- Must be comfortable working in both field sales environments and production/kitchen settings
- Must be capable of preparing structured market intelligence reports and customer visit summaries
- Experience engaging HORECA customers, institutional bakeries, or distribution partners is a strong added advantage
- Must hold a valid driver's licence and be comfortable with regular travel across Nairobi and upcountry territories
The salary for this role is open and will be discussed during the interview process based on the candidate's qualifications and experience. Based on market benchmarks for mid-level FMCG technical and commercial roles in Kenya, candidates can expect a competitive monthly package estimated in the range of KES 120,000 – 200,000, inclusive of applicable allowances. Unga Group offers a structured work environment with opportunities for professional growth within a well-established regional food manufacturing group.
This role is best suited for a passionate and experienced baker who is equally comfortable engaging clients in boardrooms and delivering live baking demonstrations on the shop floor. You are a self-starter with strong communication skills, a genuine love for food innovation, and an ability to connect technical knowledge with commercial outcomes. You enjoy field work, thrive under targets, and can build trusted relationships with bakery owners, chefs, and procurement managers alike.
Do NOT apply if you have no hands-on commercial baking experience, if you are looking for a purely desk-based role, or if you do not hold the minimum qualification in a relevant food or culinary discipline. This is not an entry-level position and requires demonstrable market-facing experience.
Interested and qualified candidates should submit their applications before 28th June 2026. To apply, prepare an updated CV and a brief cover letter highlighting your baking experience, key achievements, and why you are the ideal candidate for this role. Submit your application through Unga Group's official careers portal or the job platform where this listing was found. Only shortlisted candidates will be contacted. Early applications are encouraged as screening may begin before the deadline.
Requirements Breakdown
Must Have
- Degree in Food Science, Baking Technology, Hospitality Management, or Culinary Arts
- Minimum 3 years hands-on commercial baking or FMCG bakery technical sales experience
- Ability to execute professional baking demonstrations
- Strong interpersonal and customer training skills
- Field-based availability and willingness to travel across Nairobi and assigned territories
Nice to Have
- Experience in Modern Trade (MT) or General Trade (GT) channels
- Recipe development and product formulation background
- HORECA (hotel, restaurant, catering) sector experience
- Track record of driving product adoption or revenue growth in FMCG
Don't meet every requirement? Tailor your CV to close the gap →
Salary Context
Competitive mid-market salary for Commercial Baker with technical and sales responsibilities in Nairobi
The KES 120–200k range reflects a blend of technical expertise and commercial accountability. Salary variation depends on experience level, demonstration track record, and territory performance. Bakery technical roles in Kenya typically range KES 100–180k; this posting's upper band suggests premium positioning for strong performers.
About Unga Group
Unga Group is one of East Africa's largest and most established milling and food manufacturing companies, with a dominant presence in Kenya's flour and baking ingredients market. The company supplies retail, HORECA, and institutional customers, making it a cornerstone of the region's food supply chain. Joining Unga offers exposure to a market-leading brand, established distribution networks, and meaningful impact on commercial growth across East Africa.
Likely Interview Questions
- 1
Walk us through a challenging baking demonstration you've conducted—what went wrong, and how did you troubleshoot it with the customer?
- 2
Describe your experience with Modern Trade versus General Trade channels. How would you tailor your approach to bakeries versus institutional buyers?
- 3
Tell us about a time you identified a customer pain point and developed a recipe or product solution. What was the outcome?
- 4
How do you stay current with baking trends and competitor products, and how would you use that knowledge to position Unga's offerings?
- 5
This role requires significant field time and travel. How do you balance on-site customer support with reporting, training, and internal collaboration?
Application Tips
Highlight specific baking demonstrations you've led, including customer segments (bakeries, hotels, institutional) and measurable outcomes (adoption rates, volume growth, customer satisfaction).
Emphasize hands-on commercial baking experience—mention equipment you've mastered, dough types, troubleshooting techniques, and any recipe development or product testing you've done.
Showcase your ability to bridge technical and commercial worlds: mention instances where you've translated customer feedback into product improvements or identified market opportunities that drove sales.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Established, reputable company with market-leading brand and strong distribution—job security and learning from a trusted employer.
- Clear dual pathway: technical expertise valued equally with commercial impact—ideal for someone who loves both baking and business development.
- Competitive salary range (KES 120–200k) reflects seniority and commercial accountability; upper band shows earning potential for high performers.
- Structured role with defined channels (MT/GT, HORECA, General Trade) and measurable KPIs (product adoption, volume, customer activations)—clear performance expectations and growth metrics.
Watch Out
- High field demands without explicit mention of vehicle provision, allowances, or remote work flexibility—clarify travel support and logistics before applying.
- Extensive internal training and reporting responsibilities (QA feedback, competitor monitoring, regular reports) may create administrative burden alongside field work; confirm time allocation expectations.
- Role description is long and ambitious; ensure the hiring team has realistic expectations and adequate support structure (sales team, distributors, internal resources) for execution.
A Day in the Life
Your week spans between the field and the office in Nairobi. Monday and Tuesday might involve on-site demonstrations at three bakeries—setting up dough, adjusting hydration based on Unga flour feedback, training bakers on optimization techniques. Midweek, you're back at the office compiling customer feedback into reports, collaborating with R&D on a customer's product issue, and preparing training materials for the sales team. Friday could be a trade exhibition or roadshow activation, where you'll conduct live bakes, gather competitor intelligence, and onboard new distributors. Throughout, you're balancing customer visits, internal meetings, and market monitoring to feed insights back to commercial leadership.
Frequently Asked Questions
What qualifications do I need to be a Commercial Baker at Unga Group?
You need a degree in Food Science, Baking Technology, Hospitality Management, or Culinary Arts, plus a minimum of 3 years' hands-on commercial baking or FMCG bakery technical experience. The ability to execute professional baking demonstrations is mandatory.
Is this role remote or field-based?
This is a field-based role requiring significant travel across Nairobi and assigned territories to conduct customer demonstrations, provide on-site technical support, and attend activations. You'll also spend time in the office for reporting and internal collaboration.
What is the salary for a Commercial Baker at Unga Group?
The posted salary range is KES 120,000–200,000 per month, depending on experience level and performance. The upper band reflects commercial accountability and strong demonstration and sales-driving track records.
What are the career growth opportunities from this role?
Strong performers often progress to Commercial or Sales Manager roles, Technical Product Manager positions in R&D, or Regional Category Manager roles. The combination of baking expertise and commercial insight positions you well for leadership in FMCG or food innovation.
Free Match Score
See how well you match this job
Upload your CV and get an instant AI score showing exactly how well your experience matches this Commercial Baker – Baking Solutions & Technical Support role. Free, takes 30 seconds.
Get My Match Score — FreeNo credit card needed
Boost your chances
AI-tailored for: Commercial Baker – Baking Solutions & Technical Support at Unga Group