Digital Presence, Communications & Marketing Consultant

A Nairobi-based organisation is seeking a dynamic and results-driven Digital Presence, Communications & Marketing Consultant to lead and execute its integrated communications and marketing strategy. This is a full-time consultancy role ideal for a seasoned professional who can seamlessly blend strategic thinking with hands-on execution across digital, communications, and marketing disciplines.

The successful candidate will serve as the primary custodian of the organisation's brand voice, managing everything from website optimisation and social media engagement to press relations, content creation, and stakeholder communications. You will work cross-functionally with sales, business development, and leadership teams to ensure all messaging is cohesive, compelling, and aligned with organisational goals.

• Develop and maintain the organisation's online presence across websites, social media platforms, and digital directories.
• Ensure brand consistency and messaging alignment across all digital and offline channels.
• Monitor and continuously improve website performance, user experience, and search engine visibility (SEO).
• Develop and implement internal and external communication strategies tailored to diverse stakeholder audiences.
• Draft, edit, and review press releases, newsletters, corporate reports, speeches, and executive communications.
• Manage public relations activities and respond proactively to media inquiries.
• Coordinate crisis communication responses to protect the organisation's reputation.
• Design and execute digital marketing campaigns including email marketing, social media marketing, and content marketing initiatives.
• Identify target audiences and develop data-driven strategies to increase brand awareness and lead generation.
• Coordinate marketing activities in close collaboration with sales and business development teams.
• Create and oversee production of engaging content including articles, blogs, graphics, videos, and promotional materials.
• Develop and manage content calendars and campaign schedules to ensure consistent publishing.
• Manage social media accounts, online communities, and develop campaigns to grow engagement and followership.
• Monitor analytics, track KPIs, and prepare monthly and quarterly performance reports for management.
• Develop branding materials and promotional collateral that strengthen and protect the organisation's brand image.
• Build and nurture relationships with clients, partners, media houses, and key stakeholders.
• Coordinate events, webinars, and promotional activities to support visibility and engagement goals.
• Support customer engagement and reputation management initiatives.

• Demonstrate at least 4–6 years of hands-on experience in digital marketing, communications, or a closely related field.
• Show a proven track record of planning and executing multi-channel digital marketing campaigns that delivered measurable results.
• Write and edit high-quality corporate communications, press releases, and content across formats with minimal supervision.
• Apply SEO best practices and use tools such as Google Analytics, Search Console, or SEMrush to optimise digital performance.
• Manage social media platforms (LinkedIn, X/Twitter, Instagram, Facebook) strategically — not just scheduling posts.
• Use email marketing platforms (e.g. Mailchimp, HubSpot, or equivalent) to design, deploy, and analyse campaigns.
• Produce or oversee production of visual and multimedia content in line with brand guidelines.
• Interpret marketing analytics data and translate insights into actionable recommendations for leadership.
• Manage multiple projects and deadlines simultaneously in a fast-paced environment without compromising quality.
• Communicate and collaborate effectively with cross-functional teams including sales, operations, and senior management.
• Demonstrate familiarity with CRM tools, content management systems (e.g. WordPress), and design tools (e.g. Canva, Adobe Suite).
• Hold a Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.

The salary for this role has not been explicitly disclosed. Based on Kenyan market benchmarks for a mid-to-senior level communications and marketing consultancy role in Nairobi, the estimated monthly remuneration ranges from KES 120,000 to KES 250,000, commensurate with experience, qualifications, and demonstrated results. Interested candidates are encouraged to state their expected consultancy fee during the application process.

Ideal candidate: You are a versatile communications and marketing professional with 4–6+ years of experience who thrives at the intersection of strategy and execution. You have managed brand presence end-to-end, written for C-suite audiences, run paid and organic digital campaigns, and are comfortable presenting performance data to leadership. You understand the Kenyan media landscape and have existing relationships with relevant stakeholders or media houses.

Please do not apply if: You have fewer than 3 years of relevant experience, have only managed social media posting without strategic input, lack demonstrable experience in corporate communications or PR, or are looking for a purely creative role with no analytical or reporting responsibilities. This role requires both creative flair and data-driven decision-making in equal measure.

Interested and qualified candidates should prepare the following before applying:

• An updated CV highlighting relevant experience in digital marketing, communications, and PR.
• A brief cover letter (no more than one page) explaining why you are the right fit for this role and your expected monthly consultancy fee.
• Links to a portfolio, past campaigns, published articles, or any work samples that demonstrate your capabilities.

Submit your application through the job platform where this listing was found. Applications must be received by 30th June 2026. Only shortlisted candidates will be contacted. Early applications are strongly encouraged given the tight deadline.