Digital Presence, Communications & Marketing Consultant

Excelon Limited is a dynamic HR consultancy dedicated to empowering Micro, Small, and Medium Enterprises (MSMEs) across Kenya with specialized human resource solutions. As the company scales its impact and brand footprint, we are seeking a results-driven Digital Presence, Communications & Marketing Consultant to lead and execute our digital and communications strategy.

This is a hybrid, full-time consultancy role based in Nairobi, ideal for a creative yet analytical professional who can bridge the gap between compelling storytelling and data-driven marketing. You will own Excelon's voice across all channels — from website and social media to press releases and stakeholder communications — ensuring every touchpoint reflects a consistent, credible, and engaging brand identity.

• Develop and maintain the organization's online presence across the website, social media platforms, and digital directories.
• Ensure brand consistency and messaging alignment across all digital and offline communication channels.
• Monitor, audit, and improve website performance, user experience (UX), and search engine visibility through SEO best practices.
• Design and implement internal and external communication strategies that support organizational goals.
• Draft, edit, and review press releases, newsletters, reports, speeches, and corporate communications materials.
• Manage public relations activities and stakeholder communication, including media relations and crisis communication coordination.
• Develop and execute integrated digital marketing campaigns across email, social media, and content marketing platforms.
• Identify target audiences and craft strategies to grow brand awareness and generate qualified leads.
• Coordinate marketing activities with the sales and business development teams to align pipeline growth efforts.
• Create and oversee production of engaging content — articles, blog posts, graphics, videos, and promotional materials.
• Develop and manage content calendars and campaign schedules to ensure timely and relevant delivery.
• Manage social media accounts, grow online communities, and develop campaigns to increase engagement and follower counts.
• Monitor analytics dashboards and prepare clear performance reports on campaigns and digital channels.
• Track KPIs for all marketing and communications activities; analyze performance and recommend data-backed improvements.
• Prepare monthly and quarterly performance reports for senior management review.
• Build and maintain relationships with clients, media houses, partners, and other key stakeholders.
• Coordinate events, webinars, and promotional activations that enhance Excelon's market positioning.
• Support customer engagement initiatives and manage the organization's online reputation.

• Must demonstrate 3–6 years of hands-on experience managing digital marketing campaigns, social media channels, and brand communications — with measurable results to show for it.
• Must be able to independently develop and execute a content strategy, including writing long-form and short-form content tailored to different audiences and platforms.
• Must be proficient in SEO tools (e.g., Google Search Console, SEMrush, or similar) and able to audit and improve website visibility without external support.
• Must be able to set up, run, and optimize paid and organic campaigns on platforms such as Meta, LinkedIn, and Google.
• Must demonstrate experience managing PR activities — including drafting press releases, responding to media inquiries, and managing reputation during sensitive situations.
• Must be capable of building and presenting analytics reports that translate data into actionable insights for non-technical stakeholders.
• Must have working knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent) and marketing automation basics.
• Must be able to collaborate effectively with cross-functional teams including sales, HR, and leadership without requiring constant supervision.
• Graphic design familiarity (Canva, Adobe Suite) is a strong advantage.
• Experience in a consultancy, MSME, or professional services environment is a significant plus.

The salary for this role is not explicitly stated. Based on Kenyan market benchmarks for a mid-level Marketing & Communications Consultant with 3–6 years of experience in a professional services or consultancy environment, the estimated monthly compensation range is KES 80,000 – KES 180,000, depending on demonstrated experience and scope of engagement. Candidates are encouraged to state their expectations during the application process.

• Hybrid working arrangement (flexibility between remote and office)
• Opportunity to shape and lead the communications function for a growing consultancy
• Professional development exposure across multiple MSME client sectors

Ideal Candidate: You are a self-starter who thrives in lean teams and loves owning projects from strategy to execution. You have a portfolio that demonstrates creative campaigns with real business impact, and you are equally comfortable writing a stakeholder newsletter and analyzing a Google Analytics dashboard. You understand the Kenyan MSME ecosystem and can communicate with empathy and authority to diverse audiences.

Do NOT apply if: You are looking for a purely executional role with detailed daily direction, have no verifiable portfolio or campaign results to reference, or are uncomfortable working in a hybrid environment that requires both independent initiative and close cross-functional collaboration.

To apply for this position, follow the steps below:

• Prepare an updated CV that highlights measurable marketing and communications achievements.
• Include a brief cover letter (no more than one page) explaining why you are the right fit for Excelon Limited's growth stage.
• Where possible, attach or link to a portfolio of past work — campaigns, content samples, or analytics reports.
• Submit your application through the Excelon Limited careers page or the job platform where you discovered this listing.
• Important: Never pay any fee — for assessments, certificates, or any other purpose — as part of this or any legitimate recruitment process. If in doubt, contact Excelon Limited directly to verify.