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Director, Franchise Operations – Mid Africa

The Coca-Cola Company

Nairobifull time~KES 700k – 1200k/moJust now

Quick Take

The Role

Orchestrate end-to-end franchise operations across Mid Africa by aligning commercial strategy, marketing, supply chain, and finance—serving as the strategic integrator between Coca-Cola's General Manager, bottling partners, and cross-functional teams.

You Need

12+ years of progressive FMCG/beverage leadership in multinational environments, proven ability to lead cross-functional teams in matrixed organizations, and expertise in managing complex bottler/distributor partnerships.

You Get

Senior leadership position at a global FMCG powerhouse with significant regional influence, competitive salary (KES 700k–1.2M/month), and opportunity to drive sustainable growth across multiple African markets.

Job Description

Role Overview

The Coca-Cola Company is seeking a seasoned and strategically minded Director, Franchise Operations – Mid Africa, based in Nairobi. This is a senior leadership role responsible for orchestrating end-to-end franchise operations across the Mid Africa region, serving as the primary integrator for the General Manager's commercial agenda. You will work at the intersection of strategy, execution, and partnership — ensuring that commercial priorities, marketing plans, supply chain readiness, and financial discipline converge into consistent market results.

This role is not siloed — it operates horizontally across the entire Franchise system and demands a leader who thrives in complexity, influences without direct authority, and converts data and strategy into tangible, on-the-ground business outcomes. You will partner closely with bottling partners and cross-functional teams including Commercial, Marketing, Revenue Growth Management (RGM), Finance, Supply Chain, and Insights to drive both near-term performance and long-term capability building.

Key Responsibilities
  • Serve as the senior End-to-End Orchestrator, ensuring clarity, alignment, and follow-through across Franchise, bottler, and all cross-functional stakeholders.
  • Provide strategic thought leadership with bottling partners, balancing short-term execution priorities with a long-term capability and growth roadmap.
  • Lead joint performance routines tracking revenue, volume, market share, distribution, visibility, and asset productivity — driving corrective action plans with clear ownership and timelines.
  • Act as the core horizontal integrator connecting Commercial, Marketing, RGM, Finance, Supply Chain, and Insights for cohesive planning and execution.
  • Ensure commercial priorities and marketing strategies are fully aligned, sequenced, and resourced across the Franchise and broader system.
  • Identify interdependencies, risks, and trade-offs across initiatives and proactively drive resolution before they impact execution.
  • Orchestrate the cross-functional operating and budget agenda, ensuring investments are aligned to priorities and performance expectations.
  • Own Franchise-level governance routines, performance reporting, and operating rhythm across the region.
  • Build and sustain high-trust relationships with bottler leadership, influencing alignment without direct authority.
  • Advance operating rigor, capability frameworks, and process improvements that enable sustainable, scalable growth across Mid Africa.
Required Skills & Experience
  • Must demonstrate at least 12 years of progressive leadership experience in FMCG, beverages, or a related multinational environment — with a proven record of delivering commercial results at scale.
  • Must have led cross-functional teams or initiatives in a matrixed organization, coordinating across commercial, marketing, finance, and supply chain functions simultaneously.
  • Must be able to manage complex bottler or distributor partnerships, driving alignment and accountability across organizations you do not directly control.
  • Must demonstrate ability to translate strategy into execution — building implementation plans, setting KPIs, tracking performance, and driving corrective action.
  • Must be commercially literate — able to interpret P&L data, volume/revenue trends, and RGM levers to make sound investment and prioritization decisions.
  • Must have experience leading planning and budgeting cycles in a franchise or multi-market environment.
  • Must demonstrate strong executive communication skills — able to influence senior stakeholders, present complex trade-offs clearly, and build alignment across diverse audiences.
  • Experience working across East or Mid Africa markets is strongly preferred; regional market knowledge is a significant advantage.
  • Bachelor's degree in Business, Marketing, Commerce, or a related field is required; a postgraduate qualification (MBA or equivalent) will be an added advantage.
Salary & Benefits

The Coca-Cola Company offers a competitive compensation package commensurate with the seniority and scope of this role. While the specific salary has not been publicly disclosed, Director-level roles at multinational FMCG companies in Kenya typically attract a monthly gross package in the range of KES 700,000 – KES 1,200,000, inclusive of base salary and allowances. Additional benefits are outlined below.

Who Should Apply

Ideal candidates are senior FMCG or beverage leaders with 12+ years of experience who have successfully led franchise, commercial, or operations functions in large, matrixed multinationals. You are known for your ability to orchestrate complex agendas, influence without authority, and turn strategy into market results. You have managed bottler or distributor relationships, run cross-functional planning cycles, and delivered growth in competitive, fast-moving markets — ideally across Africa.

Do not apply if you have fewer than 10 years of relevant experience, have not operated at a senior or Director level, are not comfortable with the complexity of matrixed environments, or have no experience managing commercial partnerships with external organizations such as bottlers or distributors.

How to Apply

To apply for this position, visit The Coca-Cola Company's official careers portal at careers.coca-colacompany.com and search for the Director, Franchise Operations – Mid Africa vacancy. Submit your updated CV and a tailored cover letter that highlights your experience in franchise operations, cross-functional leadership, and bottler or distributor partnership management. Shortlisted candidates will be contacted directly. Important: Never pay any fee, notarisation cost, or assessment charge as part of any recruitment process. When in doubt, contact The Coca-Cola Company directly through official channels.

Requirements Breakdown

Must Have

  • Minimum 12 years of progressive leadership experience in FMCG, beverages, or multinational environment
  • Proven track record of delivering commercial results at scale
  • Experience leading cross-functional teams in matrixed organizations (commercial, marketing, finance, supply chain)
  • Demonstrated ability to manage complex bottler or distributor partnerships and drive alignment without direct authority
  • Strategic capability to balance short-term execution with long-term capability building

Nice to Have

  • Prior experience in the beverage or soft drinks industry
  • Experience working across multiple African markets or emerging economies
  • Demonstrated expertise in revenue growth management (RGM) and commercial excellence
  • Proven track record in process improvement and capability building

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Salary Context

Above-market senior director salary for the Kenyan FMCG sector

The KES 700k–1.2M monthly range positions this role in the upper quartile for director-level FMCG positions in Nairobi. Coca-Cola's global scale and market position typically command premium compensation. Pay within the range will reflect regional experience, track record of revenue delivery, and specific market knowledge.

About The Coca-Cola Company

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The Coca-Cola Company is one of the world's largest beverage corporations, operating across 200+ countries with iconic brands including Coca-Cola, Sprite, Fanta, and Minute Maid. In Kenya and Africa, Coca-Cola maintains significant market presence through a franchise bottling model and is a major employer and economic contributor. Working at Coca-Cola offers exposure to world-class commercial practices, global scale, and the opportunity to impact millions of consumers across a dynamic region.

Likely Interview Questions

  • 1

    Walk us through a specific example where you orchestrated alignment across siloed commercial, marketing, supply chain, and finance teams to drive a major business outcome. What was your approach to influence without direct authority?

  • 2

    Describe your experience managing bottler or distributor partnerships. How have you balanced short-term performance pressure with long-term capability building?

  • 3

    What frameworks or metrics do you use to track revenue, volume, market share, distribution, and asset productivity? How do you drive corrective action?

  • 4

    Tell us about your experience in a matrixed FMCG or beverage organization. How did you navigate competing priorities and interdependencies?

  • 5

    How would you approach building and sustaining high-trust relationships with bottling partners in the Mid Africa region, particularly in driving alignment around long-term growth strategy?

Application Tips

  • Quantify your commercial results: highlight specific revenue growth, volume gains, market share wins, or cost savings delivered in previous FMCG or beverage roles. Use concrete numbers and timelines.

  • Emphasize cross-functional orchestration experience: provide examples of how you've coordinated complex initiatives across commercial, marketing, supply chain, and finance in matrixed organizations—especially if you've managed without direct authority.

  • Showcase bottler/distributor partnership management: detail experience building relationships with external partners, driving alignment on strategy, and resolving conflicts or trade-offs in a competitive environment.

Career Path

Roles that lead here

Commercial Manager or Senior Commercial Manager at a multinational FMCG/beverage company
Regional or Area Sales Director in beverage or FMCG
Franchise or Channel Manager in a major CPG/beverage firm
Supply Chain or Operations Director with commercial exposure

Where this leads

Vice President, Commercial Operations (regional or continental level)
General Manager of a major geographic market or franchise cluster
Head of Strategy or Chief Commercial Officer at Coca-Cola or similar multinational
Board-level or C-suite role in FMCG/beverage sector

Skills & Keywords

franchise operations directorcoca-cola jobs kenyafmcg director nairobibottler managementcommercial operations africasenior fmcg leadershiprevenue growth managementmid africa franchise

Honest Assessment

Green Flags

  • Clear senior leadership position at a globally respected, stable multinational with significant resources and market influence.
  • Competitive salary range (KES 700k–1.2M/month) reflects investment in top talent and suggests organizational commitment to the role.
  • Broad cross-functional scope and horizontal integration mandate offers significant strategic exposure and capability-building opportunity across commercial, marketing, supply chain, finance, and insights.
  • Regional focus (Mid Africa) provides an opportunity to drive impact across multiple markets and build a legacy of sustainable growth and operational excellence.

Watch Out

  • The job description is incomplete—it cuts off mid-sentence when describing required skills, leaving ambiguity about the full set of critical requirements.
  • The role heavily emphasizes 'influence without direct authority' and horizontal integration, which can signal a complex political environment and unclear decision-making authority if not carefully managed.
  • No mention of benefits, relocation support, performance incentives, or career development pathways—typical for senior roles and worth clarifying during discussions.

A Day in the Life

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Your week involves chairing joint performance reviews with bottling partners, analyzing revenue and volume trends against KPIs, and facilitating alignment meetings between Commercial, Marketing, RGM, and Supply Chain teams to resolve execution gaps. You'll spend time conducting strategic one-on-ones with General Manager counterparts and bottler CEOs to influence long-term roadmap priorities, reviewing cross-functional operating plans, and drilling into data dashboards to identify risks or interdependencies before they cascade. Expect significant time in Nairobi-based meetings and likely regional travel to bottler facilities and market touchpoints across Mid Africa to sustain relationships and observe ground realities.

Frequently Asked Questions

What qualifications do I need to become a Director, Franchise Operations – Mid Africa at The Coca-Cola Company?

You must have at least 12 years of progressive leadership experience in FMCG, beverages, or a multinational environment, with a proven track record of delivering commercial results. You'll need demonstrated experience leading cross-functional teams in matrixed organizations and managing complex bottler or distributor partnerships.

Is the Director, Franchise Operations – Mid Africa role based in Nairobi?

Yes, the role is based in Nairobi, Kenya. However, expect regular regional travel across the Mid Africa franchise territory to manage bottler relationships and market execution.

How much does a Director, Franchise Operations – Mid Africa earn at The Coca-Cola Company?

The posted salary is KES 700,000–1,200,000 per month. The final offer within this range will depend on your experience, track record, and regional expertise.

What are the career growth opportunities after this role?

This role is a strong springboard to VP-level commercial operations positions, General Manager appointments in major markets, or strategy and C-suite roles. It offers broad exposure across functions and geographies that prepare you for senior leadership at Coca-Cola or similar multinational organizations.

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