Field Sales Manager – Hola

Solar Panda is a fast-growing solar energy company committed to bringing affordable, clean energy solutions to rural Kenyan households. We are looking for a driven and experienced Field Sales Manager based in Hola to lead our on-the-ground sales operations and help more families access life-changing solar products.

In this full-time role, you will be the engine behind your assigned shop's sales performance — building and managing a high-performing team of commission-based field agents, developing local sales strategies, and ensuring consistent achievement of shop targets. You will report directly to the Area Sales Manager and will play a critical role in Solar Panda's rural market expansion.

• Recruit, onboard, train, and continuously mentor a team of commission-based field sales agents to meet and exceed shop targets.
• Develop and execute clear sales strategies tailored to the local market, including lead-generation initiatives that tap into community structures such as chamas and farmer groups.
• Coach sales agents on effective customer pitching techniques and support them during group presentations and community activations.
• Conduct daily monitoring of agents' activity levels, sales pipelines, and conversions — intervening with support and motivation where performance gaps are identified.
• Submit regular, structured sales performance reports to the Area Sales Manager, highlighting wins, challenges, and recommended actions.
• Identify training gaps within the sales team and coordinate with the HR Team to schedule relevant capacity-building programs.
• Liaise with the local Shop Administrator to ensure field agents have adequate product stock available on a timely basis to avoid lost sales opportunities.
• Track market trends, customer behaviour, and competitor activity in your territory, and share actionable insights with management to inform strategy.

• Minimum 5 years of hands-on experience in sales or microfinance, with a demonstrated track record of hitting or exceeding targets in a competitive environment.
• Must have direct experience working in rural or peri-urban Kenyan communities — you understand the local market dynamics and how to build trust at the grassroots level.
• Proven ability to recruit, manage, and retain commission-based sales agents, including handling performance conversations and motivating teams without a fixed salary incentive.
• Strong leadership presence — you can inspire a diverse team, resolve conflicts, and maintain team morale even in challenging conditions.
• Strategic thinker who can translate broad targets into day-by-day execution plans and pivot quickly when market conditions change.
• Comfortable working under pressure to deliver results within defined timelines and sales cycles.
• Solid communication and reporting skills — able to present data and narratives clearly to management and to motivate agents on the ground.
• A Diploma or Degree in Sales, Marketing, Business Administration, or a related field is an added advantage.

The compensation package for this role includes a base salary plus performance-based commission, structured to reward high achievers. Based on market benchmarks for field sales management roles in Kenya's renewable energy sector, the estimated total monthly earnings range from KES 80,000 to KES 150,000 depending on base and commissions earned. Solar Panda values its team and offers a supportive working environment with growth opportunities across its expanding network of rural shops.

Ideal Candidate: You are a seasoned sales professional who thrives in the field, loves building teams from the ground up, and has a deep understanding of rural Kenyan markets. You are equally comfortable presenting to a chama group in the morning and analysing your team's daily pipeline in the afternoon. You take ownership of your shop's results and are energised by the mission of expanding clean energy access.

Do NOT apply if: You have no prior experience managing or recruiting field agents, you are not willing to be based in Hola full-time, or you have only worked in urban office-based sales environments with no rural market exposure.

To apply for the Field Sales Manager position in Hola, follow these steps:

• Prepare an updated CV highlighting your sales management experience, team sizes managed, and specific targets achieved.
• Write a brief cover letter (no more than one page) explaining why you are the right fit for this role and your familiarity with the Hola/Tana River region.
• Submit your application through Solar Panda's official careers portal or the job board where this listing was found.
• Only shortlisted candidates will be contacted for the next stage of the recruitment process.