Trade Development Representative – Siaya Town
Telecommunications Provider (via HCS Affiliates Group)
Quick Take
Build and manage a network of mobile money and SIM distribution agents across Siaya by conducting regular field visits, training retailers on compliance and operations, and monitoring stock and float levels.
1+ years of field sales or trade development experience in FMCG/Telcos, strong negotiation and relationship-building skills, and comfort with regulatory frameworks (AML/KYC).
Competitive salary (KES 35–55k/mo), direct impact on financial inclusion at grassroots level, and a clear pathway into regional trade or channel management roles within a major telecom operator.
Job Description
Our client, a leading telecommunications provider in Kenya, is looking for a dynamic and results-driven Trade Development Representative (TDR) to be based in Siaya Town. This is a field-intensive role that sits at the heart of the company's mobile money and SIM distribution ecosystem, requiring someone who thrives in fast-paced environments and enjoys building relationships at the grassroots level.
The TDR will be responsible for driving retailer awareness, ensuring adequate float and stock cover, and maintaining high merchandising standards across Super Sim Outlets (SSOs) and T-Kash agent networks within the assigned territory. You will play a critical role in expanding the company's mobile money footprint and ensuring agents are compliant, well-equipped, and consistently transacting.
- Identify, recruit, and map new SSOs and T-Kash Agents, with a focus on mobile money outlets and high-traffic retail stores in Siaya and surrounding areas.
- Execute structured route plans (beat plans) to conduct regular and consistent visits to assigned SSOs and agents, maintaining a high call rate.
- Deliver all business tools required for transactions at SSO and agent outlets, and provide hands-on training on operational processes and systems.
- Train agents on Anti-Money Laundering (AML) compliance and SSOs on Know Your Customer (KYC) processes in relation to SIM registration (SIMREG).
- Monitor float and stock levels at agent outlets, enforcing the 1.5x stock rule to ensure uninterrupted service and adequate SIM availability for new registrations and activations.
- Develop and uphold merchandising standards by ensuring branding and promotional materials are correctly displayed at all SSO and agent outlets within your territory.
- Compile and submit accurate trade activity reports, tracking agent performance, recruitment pipeline, and coverage metrics.
- Ability to independently plan and execute structured field routes across a defined territory with minimal supervision.
- Demonstrated experience conducting product or process training for retail or trade partners in an FMCG or telecommunications environment.
- Strong negotiation and influencing skills — capable of convincing outlet owners and agents to prioritise the company's products and comply with operational guidelines.
- Proven track record of achieving sales or distribution targets in a channel sales, field sales, or trade marketing role.
- Ability to identify gaps in agent coverage and proactively recruit new outlets to fill those gaps.
- Comfortable working with AML and KYC frameworks, or willing to quickly learn regulatory compliance requirements for mobile money operations.
- Analytically minded — able to interpret stock cover data, float levels, and call rate metrics to inform daily priorities.
- At least 1 year of hands-on experience in sales, distribution, or trade development within FMCG or Telcos.
- Diploma or Bachelor's Degree in Business, Marketing, or a related field.
The salary for this role is not explicitly stated; however, based on Kenyan market benchmarks for field sales roles in the telecommunications sector at this experience level, the estimated monthly compensation ranges from KES 35,000 to KES 55,000, inclusive of a base salary and performance-related incentives. Field allowances and airtime benefits are commonly provided in similar telco TDR roles.
This role is ideal for a self-motivated, energetic individual who is already based in or near Siaya Town and has a genuine passion for field sales and community-level business development. You should be comfortable spending the majority of your working day in the field, navigating trade routes, and engaging directly with small business owners and mobile money agents. If you have prior experience in mobile money, SIM distribution, or FMCG trade channels — even in a related county — you will have a strong advantage.
Do not apply if you are looking for an office-based role, if you have no prior experience in field sales or trade development, or if you are not willing to relocate to or commute within Siaya Town on a full-time basis.
- Prepare an updated CV highlighting your field sales experience, any telco or FMCG background, and measurable achievements in distribution or trade development.
- Submit your application through the HCS Affiliates Group recruitment portal or the job platform where this posting appears.
- Shortlisted candidates will be contacted for an initial screening interview followed by a field assessment.
- Note: No payments are required at any stage of this recruitment process. If asked to pay for certificates, assessments, or any other fees, report immediately to HCS Affiliates Group.
Requirements Breakdown
Must Have
- Minimum 1 year hands-on experience in sales, distribution, or trade development (FMCG or Telecommunications)
- Proven ability to plan and execute structured field routes with minimal supervision
- Strong negotiation and influencing skills to drive agent compliance and product prioritization
- Demonstrated experience training retail or trade partners on products and processes
- Diploma or Bachelor's Degree in Business, Marketing, or related field
Nice to Have
- Prior experience with AML/KYC compliance frameworks in financial services or mobile money
- Track record of recruiting and onboarding new distribution outlets
- Familiarity with float management, stock cover metrics, and distribution analytics
- Experience in the Kenyan telecom or mobile money sector
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Salary Context
Competitive entry-to-mid-level salary for Trade Development Representative in tier-2 Kenya towns
The KES 35–55k range is typical for field-based trade development roles in provincial Kenya, with variation driven by experience, target achievement, and territory performance. High-performer incentives and agent recruitment bonuses often supplement base salary.
About Telecommunications Provider (via HCS Affiliates Group)
The Telecommunications Provider (via HCS Affiliates Group) is a leading mobile operator in Kenya with significant reach into mobile money services (T-Kash) and SIM distribution networks. HCS Affiliates Group operates as a field enablement and channel partner, positioning this employer at the forefront of financial inclusion and retail expansion across Kenya's secondary towns. Working here offers exposure to a high-growth segment of the telecom industry and direct involvement in scaling financial services access to underbanked communities.
Likely Interview Questions
- 1
Tell us about your most successful recruitment or onboarding campaign for a retail partner or agent. How did you identify gaps, approach prospects, and overcome objections?
- 2
Describe a situation where you had to enforce a compliance rule (like stock levels or KYC procedures) with a partner who was resistant. How did you balance relationship-building with enforcement?
- 3
Walk us through how you would plan your weekly beat across Siaya Town to maximize call rates and coverage while ensuring adequate time for training and problem-solving.
- 4
Have you worked with AML or KYC frameworks before? If not, how would you approach learning and communicating these requirements to agents with limited formal training?
- 5
What metrics or data do you track to stay on top of your territory's performance, and how do you use that data to inform your daily priorities?
Application Tips
Quantify your field sales achievements: mention specific numbers of outlets recruited, agents trained, target percentages hit, or coverage metrics improved in your previous role.
Highlight any experience with compliance training, mobile money operations, or working in secondary towns—these directly signal readiness for this role's unique demands.
Emphasize your independence and self-motivation in field roles; this employer values minimal supervision, so showcase examples of how you've planned territory execution without close management.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Clear, detailed role description with specific KPIs (beat plans, call rates, 1.5x stock rule, AML/KYC compliance) shows a mature, well-structured operation.
- Direct impact on financial inclusion and mobile money expansion—meaningful work with tangible community benefit beyond commission-chasing.
- Defined growth trajectory from field representative to territorial or channel management roles; this is a recognized pipeline position, not a dead-end.
- Competitive salary range (KES 35–55k) is realistic for Siaya and likely includes performance incentives tied to recruitment and compliance metrics.
Watch Out
- Job posting is incomplete—description cuts off mid-sentence at 'degree in Business, Marketing, or a r', suggesting possible copy-paste error or rushed posting; clarify full requirements before applying.
- Role is explicitly field-intensive with high call rates and structured beat plans, but no mention of transport allowance, fuel stipend, or territory size—clarify logistics support before committing.
- Recruitment is via HCS Affiliates Group (an intermediary), not directly from the telco; ensure clarity on employment terms, benefits, and reporting structure to avoid surprises post-hire.
A Day in the Life
Your week in Siaya starts with route planning on Monday: you map your beat across 8–12 Super Sim Outlets and T-Kash agent locations, prioritizing those with low float or compliance gaps. Tuesday through Thursday, you're on the ground conducting 4–6 field visits daily—auditing stock levels, restocking SIM cards, conducting refresher training on KYC forms, and identifying new recruitment opportunities at high-traffic stores. Wednesday afternoon, you submit float and coverage reports via mobile or email. Friday is reserved for agent onboarding—you process paperwork, deliver branded materials, and run a 2-hour AML/SIMREG training session at a newly recruited outlet. Throughout, you're building relationships with shop owners, solving operational blockers, and hunting for the next growth opportunity in your territory.
Frequently Asked Questions
What qualifications do I need to be a Trade Development Representative at this Telecommunications Provider?
You need a Diploma or Bachelor's Degree in Business, Marketing, or a related field, plus at least 1 year of hands-on experience in sales, distribution, or trade development in FMCG or Telecommunications. Strong field execution skills, negotiation ability, and willingness to learn AML/KYC compliance are equally important.
Is the Trade Development Representative role at this Telecommunications Provider remote or field-based?
This is a field-intensive, full-time role based in Siaya Town. You will spend the majority of your time conducting structured field visits (beat plans) across agent outlets and retail locations; minimal time is spent in an office.
How much does a Trade Development Representative earn at this Telecommunications Provider?
The posted salary range is KES 35,000–55,000 per month. The actual salary depends on your experience, territory performance, recruitment success, and achievement of stock/coverage targets. Incentives and bonuses for high performers are likely.
What are the career growth opportunities after this Trade Development Representative role?
Successful TDRs typically advance to Senior Trade Development Representative or Territory Manager (overseeing multiple towns), then into Channel Sales Manager or Trade Marketing roles at head office. This is a recognized entry point into Telco channel management leadership.
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