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Head of Export Sales & Business Development

Brites Management

Nairobifull time~KES 250k – 400k/mo2d ago

Quick Take

The Role

Lead international sales strategy and export operations for an FMCG company, opening new markets, closing deals with global distributors, and managing the end-to-end export function from strategy to logistics.

You Need

Proven export sales leadership experience, deep knowledge of international trade regulations and supply chain compliance, and a track record of opening new territories and closing high-value contracts.

You Get

Senior leadership role with direct P&L ownership, significant growth opportunity positioning Kenyan products globally, and a competitive salary reflecting the seniority and commercial responsibility of the position.

Job Description

Role Overview

Our client, a leading player in the FMCG, food ingredients, and agricultural commodities sector, is seeking a seasoned and results-driven Head of Export Sales & Business Development to spearhead their international growth agenda. This is a senior leadership role designed for a commercially astute professional who thrives in global markets and has a demonstrable track record of opening new territories, closing high-value contracts, and building lasting relationships with international buyers and distributors.

Reporting directly to senior management, the successful candidate will own the end-to-end export sales function — from strategy formulation and market entry to logistics compliance and team leadership. If you have a passion for global trade and the ambition to position a Kenyan-based product on the world stage, this is your opportunity to make a defining impact.

Key Responsibilities
  • Develop and execute a comprehensive international sales and export growth strategy aligned with overall business objectives.
  • Identify, evaluate, and penetrate new global markets, with a focus on emerging and high-potential regions for company products.
  • Drive revenue growth through the development of strategic export partnerships, distributor agreements, and long-term supply contracts.
  • Set, monitor, and achieve international sales targets, KPIs, and performance objectives on a quarterly and annual basis.
  • Identify and convert new business opportunities with international distributors, importers, and food manufacturers across target regions.
  • Conduct in-depth market research to assess demand dynamics, competitive pricing, and regulatory landscapes in target export markets.
  • Build and maintain a robust pipeline of qualified international clients and strategic partners.
  • Represent the company at global trade fairs, exhibitions, and business development forums to enhance brand visibility and generate leads.
  • Negotiate and close contracts, pricing structures, and trade agreements with global counterparts.
  • Ensure high levels of customer satisfaction and retention across all active export markets.
  • Oversee all export operations including shipping coordination, freight management, and full compliance documentation (Incoterms, customs, certificates of origin).
  • Ensure adherence to international trade regulations, country-specific import/export requirements, and food safety standards.
  • Collaborate cross-functionally with production, quality assurance, logistics, and finance teams to ensure seamless order fulfilment.
  • Lead, mentor, and coordinate the export sales team, fostering a high-performance culture.
  • Analyze global market trends, competitor activity, and customer behavior to inform strategic pivots and investment decisions.
  • Prepare and present regular export performance reports, revenue forecasts, and market intelligence briefs to senior management.
Required Skills & Experience
  • Must hold a Bachelor's degree in Sales & Marketing, Business Administration, International Business, or a closely related field.
  • Must demonstrate a minimum of 5 years of hands-on export sales or international business development experience, preferably within FMCG, food ingredients, agricultural commodities, or food processing industries.
  • Must show a proven ability to independently develop and execute international go-to-market strategies that delivered measurable revenue growth.
  • Must be able to negotiate and close complex, multi-region distribution and supply contracts with international partners.
  • Must possess deep working knowledge of export documentation, Incoterms, customs compliance, and international trade regulations.
  • Must have experience managing key accounts across multiple geographies and time zones simultaneously.
  • Must demonstrate strong analytical ability to interpret market data and translate insights into actionable business decisions.
  • Must be capable of leading cross-functional teams and aligning internal stakeholders around export priorities and timelines.
  • Must exhibit excellent communication, presentation, and relationship management skills at senior stakeholder level.
  • Experience using CRM systems and export management tools is an added advantage.
Salary & Benefits

The salary for this role is competitive and commensurate with experience, estimated in the range of KES 250,000 – KES 400,000 per month. The package is structured to reward performance and attract top-tier international sales talent. Specific compensation details will be discussed during the interview process.

  • Performance-based bonus tied to export revenue targets
  • International travel allowance for trade fairs and client visits
  • Medical insurance cover
Who Should Apply

Ideal candidate: You are a senior export sales professional with at least 5 years of experience selling Kenyan or African-manufactured goods into international markets. You have a strong network of global distributors and importers, you understand the complexities of international logistics and compliance, and you are comfortable representing a brand at the highest levels globally. You are target-driven, entrepreneurial, and able to work with minimal supervision while leading a team.

Do NOT apply if: You have only handled domestic or regional sales within East Africa without true export exposure. Do not apply if you lack hands-on experience with export documentation, Incoterms, or cross-border trade compliance. This role is not suitable for candidates at the early or mid-career stage seeking their first leadership position in international trade.

How to Apply

To apply for this position, follow the steps below:

  • Prepare an updated CV highlighting your export sales achievements, key markets handled, and revenue figures where possible.
  • Write a brief cover letter (no more than one page) outlining your international sales experience and why you are the right fit for this role.
  • Submit your application through the Brites Management recruitment portal or via the job listing platform where you found this posting.
  • Shortlisted candidates will be contacted for an initial screening interview followed by a technical and panel interview.
  • Only shortlisted candidates will be contacted. If you do not hear back within 3 weeks of the deadline, consider your application unsuccessful for this cycle.

Requirements Breakdown

Must Have

  • Bachelor's degree in Sales & Marketing, Business Administration, or related field
  • 5+ years of export sales or international business development leadership experience
  • Demonstrable track record of opening new export markets and closing high-value contracts
  • Deep knowledge of international trade regulations, Incoterms, customs, and export compliance
  • Proven ability to build and lead high-performance sales teams

Nice to Have

  • Experience in FMCG, food ingredients, or agricultural commodities sectors
  • Established network with international distributors, importers, or food manufacturers
  • Fluency in additional languages (Spanish, French, or Arabic beneficial for emerging markets)
  • Experience with trade finance instruments (L/C, D/P, D/A) and export documentation systems

Don't meet every requirement? Tailor your CV to close the gap →

Salary Context

Competitive senior management salary for Head of Export Sales & Business Development in Nairobi

The KES 250,000–400,000 monthly range positions this role at upper-middle to senior management level in Kenya's FMCG and trade sector. Actual salary will depend on candidate's export experience, proven revenue generation, international network strength, and the company's current export turnover. Candidates with track records of seven-figure export contracts typically command the higher end.

About Brites Management

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Brites Management is a recruitment and talent management firm representing a leading FMCG, food ingredients, and agricultural commodities company with strong African and emerging-market positioning. Their client operates across production, distribution, and export, with an aggressive international growth agenda targeting new territories. This is an opportunity to join a scaling operation backed by serious commercial ambition and the infrastructure to execute complex export operations.

Likely Interview Questions

  • 1

    Walk us through a time you successfully opened a new export market. What was your research and entry strategy, and what revenue did you ultimately generate?

  • 2

    Describe your experience managing export compliance, shipping logistics, and food safety documentation. How do you ensure zero regulatory errors across multiple jurisdictions?

  • 3

    Tell us about a significant export contract negotiation you led. What was the deal size, and how did you navigate pricing, payment terms, and Incoterms?

  • 4

    How do you approach identifying and qualifying international distributors and importers? What due diligence steps do you take before committing to a partnership?

  • 5

    Our company currently exports to X regions. Where do you see the highest-potential untapped markets for our FMCG and food ingredients products, and why?

Application Tips

  • Quantify export success: Lead with specific revenue figures, number of new markets opened, and the size of contracts you've closed. Use metrics like 'grew export revenue from KES X to KES Y' or 'established partnerships in 8 new countries within 18 months.'

  • Highlight regulatory and compliance expertise: Explicitly mention your experience with export documentation, food safety standards, customs procedures, and international trade agreements. Name specific certifications or systems (ISO, FDA, HACCP, customs pre-clearance programs) you've managed.

  • Demonstrate global network and business acumen: Include examples of industry relationships (trade associations, distributors, importers, shipping agents), attendance at international trade fairs, and familiarity with emerging markets relevant to FMCG/agriculture (East Africa, Middle East, Asia).

Career Path

Roles that lead here

Export Sales Manager or Senior Sales Officer with 3+ years in international markets
Business Development Manager in FMCG or food/agricultural trade
Regional Sales Director managing a specific export territory
Supply Chain or Trade Compliance Officer transitioning to commercial sales leadership

Where this leads

Commercial Director or VP of Sales & Marketing for a larger FMCG or trading conglomerate
Managing Director or Country/Regional Manager for an international export-focused company
Founder/Director of own agro-trading or food export business
International Business Development Director at a multinational corporation

Skills & Keywords

export sales kenyahead of sales fmcginternational business developmentexport manager kenyaglobal trade jobs kenyafood industry salesagricultural commodities exportsenior sales jobs kenya

Honest Assessment

Green Flags

  • Clear seniority and P&L ownership: This is a genuine leadership role with end-to-end responsibility for strategy, execution, and team management — not a glorified sales role.
  • Strong growth opportunity: Client is actively expanding into new territories, offering a candidate the chance to build export operations from scratch or scale existing ones, with measurable impact on company revenue.
  • Relevant sector focus: FMCG and agricultural commodities are high-growth, high-margin export sectors in Kenya with real international demand, offering both job security and earning potential.
  • Competitive salary range: KES 250,000–400,000 monthly is well-aligned with senior commercial roles in Kenya and reflects genuine responsibility and seniority.

Watch Out

  • Job description is cut off mid-sentence at 'Bachelor's degree in Sales & Marketing, Business Administration' — desired years of experience, specific industry background requirements, and salary negotiability are not stated, creating ambiguity about seniority expectations.
  • No mention of benefits, allowances, work arrangement flexibility, or professional development budget — unusual for a senior role at this salary level in Kenya.
  • Reporting structure and team size are vague ('reports directly to senior management' but unclear if this is CEO or another layer, and export team size is not specified).

A Day in the Life

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Your week balances strategy and frontline execution: Monday morning you're analyzing market entry data for a target region in Southeast Asia and forecasting Q3 export revenue; Tuesday you're on a video call negotiating Incoterms and payment terms with a major distributor in the Middle East while your team preps shipment documentation. Wednesday sees you collaborating with production and logistics to resolve a quality hold on a large order heading to East Africa, then reviewing competitor pricing across your active markets. Thursday you're preparing a market intelligence brief for senior management and identifying three new potential partners in West Africa. By Friday, you're coordinating with customs brokers on two active shipments, mentoring your junior export officer on contract terms, and updating the sales pipeline ahead of a virtual attendance at an international food trade expo next week.

Frequently Asked Questions

What qualifications do I need to be a Head of Export Sales & Business Development at Brites Management?

You must hold a Bachelor's degree in Sales & Marketing, Business Administration, or related field, plus 5+ years of proven export sales or international business development leadership experience with a track record of opening new markets and closing significant contracts.

Is the Head of Export Sales & Business Development role at Brites Management remote?

The posting specifies the location as Nairobi with no mention of remote work options, suggesting this is an office-based role. You should clarify flexible working arrangements during the interview process.

How much does a Head of Export Sales & Business Development earn at Brites Management?

The salary range is KES 250,000–400,000 per month, with the actual figure depending on your experience, proven export revenue track record, and international network strength. This is competitive for senior commercial roles in Kenya's FMCG and trade sectors.

What are the career growth opportunities for this role?

This is a foundational senior leadership position that can lead to Commercial Director, VP of Sales & Marketing, Managing Director, or international business development roles at larger conglomerates or multinational corporations. Success here positions you for scaled commercial leadership or entrepreneurship in the export sector.

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