Head of Sales & Marketing
MSVL Group
Quick Take
Lead the entire sales function for MSVL Group's printing and packaging business, personally manage key accounts, set revenue targets, and build a high-performing sales team across B2B corporates, agencies, and publishers.
8–12 years of B2B sales leadership with a proven track record of exceeding targets, strong commercial acumen including P&L and margin management, and preferably prior experience in printing, packaging, or media industries.
A senior leadership role with P&L ownership, direct reporting to executive leadership, competitive salary (KES 250–400k/mo), and the opportunity to drive growth in Kenya's digital print solutions market using cutting-edge HP Indigo technology.
Job Description
MSVL Group is seeking a dynamic and results-driven Head of Sales & Marketing to spearhead revenue growth across its printing and packaging business lines. This is a senior leadership role for a commercially astute professional who thrives in B2B environments, can translate market intelligence into actionable sales strategies, and has a proven ability to build and inspire high-performing sales teams.
Reporting directly to senior leadership, you will own the full sales function — from strategy development and key account management to team performance and pipeline reporting. You will play a pivotal role in expanding MSVL Group's footprint across corporates, agencies, NGOs, publishers, and SMEs, with a particular focus on digital print solutions including HP Indigo digital printing technology.
- Sales Strategy & Revenue Growth: Define and execute comprehensive sales strategies across digital print, commercial print, and emerging product lines; own and deliver on revenue targets quarter on quarter.
- Team Leadership & Performance Management: Lead, mentor, and develop a team of Account Executives; set clear KPIs, conduct structured performance reviews, and foster a culture of accountability and high performance.
- Key Account Management & Business Development: Personally manage strategic accounts while systematically driving new client acquisition across corporates, media agencies, publishers, NGOs, and SMEs.
- Sales Operations & Reporting: Oversee pricing structures, proposal development, and sales forecasting; deliver regular performance dashboards and pipeline updates to the executive team.
- Market Intelligence & Cross-functional Collaboration: Track competitor activity, emerging market trends, and evolving client needs; work closely with production and pre-press teams to ensure seamless delivery of client requirements.
- P&L Ownership: Apply commercial acumen to manage margins, pricing decisions, and cost-to-serve analysis in alignment with company profitability goals.
- Must hold a degree in Business, Marketing, or a related field; an MBA is a strong added advantage.
- Must demonstrate 8–12 years of B2B sales experience, including at least 3 years leading a sales team in a measurable leadership capacity.
- Must show a verifiable track record of consistently achieving and exceeding sales targets in a competitive B2B environment.
- Must be able to coach, performance-manage, and develop junior sales professionals — not just manage them administratively.
- Must possess strong commercial acumen, including hands-on experience with margin management, pricing strategy, and P&L accountability.
- Must be capable of negotiating complex deals, delivering compelling presentations, and sustaining long-term client relationships at senior levels.
- Experience in printing, packaging, media, or adjacent industries is a significant advantage and will be prioritised.
- Must be proficient in CRM tools, sales reporting, and forecasting methodologies.
Based on market benchmarks for senior sales leadership roles in Kenya, this position offers an estimated monthly package of KES 250,000 – 400,000, commensurate with experience, qualifications, and demonstrated track record. The role also includes performance-linked incentives tied to revenue targets.
- Performance-based commission and bonus structure
- Medical insurance (implied for senior roles at group level)
- Professional development and leadership training opportunities
Ideal candidate: You are a seasoned B2B sales leader with deep experience in print, packaging, media, or related manufacturing/services industries. You are comfortable owning revenue targets, leading teams, managing key accounts, and presenting to C-suite stakeholders. You bring both strategic thinking and hands-on execution — you can set the direction and roll up your sleeves when needed.
Do NOT apply if: You have fewer than 8 years of B2B sales experience, have never led a sales team, or are primarily experienced in FMCG retail/consumer sales. This is not an entry-level or purely individual-contributor role. Candidates without demonstrable leadership experience will not be considered.
- Prepare an updated CV highlighting your sales leadership experience, revenue targets achieved, and team sizes managed.
- Include a brief cover letter (no more than one page) outlining why you are the right fit for this role and your most significant sales achievement to date.
- Submit your application through the MSVL Group careers portal or the job platform where this listing appears.
- Only shortlisted candidates will be contacted. Applications are reviewed on a rolling basis — early submission is strongly encouraged.
Requirements Breakdown
Must Have
- Bachelor's degree in Business, Marketing, or related field
- 8–12 years of B2B sales experience with at least 3 years in a measurable sales leadership role
- Verifiable track record of consistently achieving and exceeding sales targets in competitive B2B environments
- Proven ability to coach, mentor, and performance-manage a sales team (not just administrative management)
- Strong commercial acumen including hands-on experience with margin management, pricing strategy, and P&L accountability
Nice to Have
- MBA or advanced business qualification
- Prior experience in printing, packaging, media, or adjacent industries
- Proficiency in CRM tools, sales forecasting, and reporting platforms
- Demonstrated success negotiating complex deals and managing senior-level client relationships
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Salary Context
Competitive market rate for a senior Head of Sales & Marketing in Nairobi
At KES 250–400k/mo, this role sits at the upper-middle range for sales leadership in Nairobi, reflecting the seniority, P&L responsibility, and team leadership scope. Actual placement within the band typically depends on years of experience, proven revenue growth, and industry-specific background.
About MSVL Group
MSVL Group is an established printing and packaging solutions provider serving corporates, media agencies, NGOs, publishers, and SMEs across Kenya. The company specializes in digital print technology, including HP Indigo digital printing, and operates at a scale that serves diverse B2B sectors. Working at MSVL Group offers exposure to a growing, tech-enabled manufacturing business with the chance to shape commercial strategy and modernize Kenya's print sector.
Likely Interview Questions
- 1
Walk us through a time you built or inherited an underperforming sales team and turned it around—what metrics improved, and how did you coach your team members individually?
- 2
Describe a complex B2B deal you negotiated that required cross-functional collaboration (e.g., production, pricing, delivery). How did you manage competing interests and close it?
- 3
What's your experience with digital print solutions or technology-enabled products, and how have you positioned emerging technologies to B2B customers?
- 4
How do you approach pricing strategy and margin management? Give us an example of when you had to push back on a deal to protect profitability.
- 5
Tell us about your experience with CRM systems and sales forecasting—how have you used data to drive pipeline visibility and predict quarterly outcomes?
Application Tips
Quantify your sales achievements: lead with concrete revenue figures, growth percentages (e.g., 'grew sales territory by 35% YoY'), and team metrics (team size, retention, promotion rates) in your CV summary.
Highlight any prior experience in printing, packaging, media, or B2B manufacturing—this is explicitly a priority for MSVL Group; if you lack it, show transferable wins in similar B2B environments (complex decision-making, long sales cycles, technical clients).
Demonstrate P&L ownership: include examples of margin management, pricing decisions, or cost-to-serve analysis you've led; use numbers to show business acumen, not just sales volume.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Clear P&L ownership and commercial responsibility—this is a genuinely strategic role, not just a sales execution position, offering real leadership and business impact.
- Specific technology focus (HP Indigo digital printing) signals investment in modern, competitive solutions and positions MSVL Group in a growing market segment.
- Strong emphasis on team development and coaching culture ('coach, not just manage') indicates the company values leadership maturity and retention, not just short-term targets.
- Competitive salary range (KES 250–400k/mo) and direct executive reporting suggest this is a senior, well-resourced role with genuine authority and investment.
Watch Out
- Job description ends abruptly mid-sentence ('...foreca'); the full requirements and benefits section appear incomplete, which could indicate a rushed posting or missing information about tools, budget, or team size.
- No mention of benefits package (health insurance, pension, bonuses, or performance incentives), which is unusual for a senior leadership role at this salary level.
- Reporting directly to 'senior leadership' is stated but the specific title/department is not named, which could indicate unclear governance or a newly restructured role.
A Day in the Life
Your week spans strategy and execution: Monday mornings you review pipeline dashboards and margin analysis with your Account Executives, Tuesday you pitch a digital print solution to a corporate client's media team while your pre-press team preps samples, Wednesday includes a performance review with a junior team member and a pricing negotiation with a key agency account, Thursday you present quarterly revenue forecasts and competitor insights to the executive team, and Friday you prospect new NGO clients while analysing win/loss data. You're constantly balancing hands-on account ownership with team development, using CRM data to spot trends and margin leaks.
Frequently Asked Questions
What qualifications do I need to apply for the Head of Sales & Marketing role at MSVL Group?
You need a Bachelor's degree in Business, Marketing, or a related field, 8–12 years of B2B sales experience with at least 3 years leading a sales team, and a proven track record of exceeding sales targets. An MBA and prior experience in printing or packaging industries are strongly preferred.
Is the Head of Sales & Marketing role at MSVL Group remote or office-based?
The posting specifies 'Nairobi' as the location and the role involves close collaboration with production and pre-press teams, suggesting it is office-based in Nairobi. Remote work flexibility is not mentioned in the job description.
What is the salary range for this Head of Sales & Marketing position?
MSVL Group offers KES 250,000–400,000 per month for this role. The actual placement within this range typically depends on your experience level, proven revenue track record, and familiarity with the printing or packaging sector.
What are the growth opportunities after this Head of Sales & Marketing role?
This is a senior leadership position with P&L ownership that typically leads to Director-level or Chief Commercial Officer roles at larger organisations, or General Manager/Managing Director positions with broader business unit responsibility. MSVL Group's focus on digital innovation and growth suggests strong upward mobility for a high performer.
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