Key Accounts Executive – HORECA
Unga Group
Quick Take
Manage a portfolio of HORECA (Hotels, Restaurants, Cafés) accounts in Nairobi, driving sales growth, expanding product listings, and building relationships with chefs and procurement managers through regular field visits and business reviews.
Minimum 2 years of hands-on FMCG sales experience (ideally HORECA or Key Accounts), proven ability to hit sales targets consistently, and strong debtor management and account reconciliation skills.
Competitive salary (KES 60,000–100,000/mo), central role in Unga Group's commercial strategy, and opportunities to grow within a leading East African food processing company with established market presence.
Job Description
Unga Group, one of East Africa's most established food processing and agribusiness companies, is looking for a driven and commercially astute Key Accounts Executive to spearhead growth within the HORECA (Hotels, Restaurants, Cafés, Caterers, and Institutional) channel. Based in Nairobi, this is a full-time field-facing role that sits at the heart of Unga's commercial strategy, ensuring the company remains the preferred flour and food ingredient supplier across the food service segment.
The successful candidate will own a portfolio of key HORECA accounts, driving revenue, expanding product listings, and building lasting partnerships with chefs, procurement managers, and business owners. This role demands someone who is equally comfortable in a hotel kitchen discussing baking specifications as they are in a boardroom presenting quarterly business reviews. If you thrive in a fast-paced FMCG environment and have a passion for the food service industry, this role is for you.
- Drive sales volume and revenue growth across an assigned portfolio of HORECA accounts, meeting monthly and annual targets consistently.
- Identify, prospect, and onboard new HORECA customers within the designated territory to expand Unga's market footprint.
- Increase product penetration and SKU listings within existing customer outlets to maximize share of wallet.
- Build and sustain strong working relationships with chefs, outlet managers, procurement teams, and business owners through regular visits and structured business reviews.
- Ensure timely and accurate order planning, fulfilment, and servicing for all assigned accounts to maintain high service levels.
- Manage customer receivables diligently, follow up on overdue balances, and support account reconciliations within approved credit terms.
- Minimize product returns, expiries, and claims within assigned accounts through proactive stock management and demand planning.
- Monitor competitor activities, pricing movements, and market trends, providing actionable intelligence to the line manager.
- Collaborate cross-functionally with Supply Chain, Finance, QA, and Customer Service teams to ensure seamless operations.
- Support the planning and execution of trade promotions, product activations, and customer engagement initiatives.
- Ensure full adherence to Unga Group's commercial policies, credit guidelines, and reporting requirements.
- Demonstrate a minimum of 2 years' hands-on FMCG sales experience, ideally within the HORECA or Key Accounts segment — applicants must show evidence of managing accounts, not just supporting them.
- Show ability to consistently achieve and exceed sales targets in a competitive, field-based environment.
- Effectively manage a debtor book — must be able to conduct account reconciliations and negotiate overdue collections professionally.
- Navigate and influence buying decisions at multiple levels within a HORECA establishment, from kitchen staff to procurement heads.
- Apply strong numerical and analytical skills to interpret sales data, track account performance, and identify growth opportunities.
- Communicate clearly and persuasively in English and Swahili, both verbally and in written business correspondence.
- Operate with a high degree of self-discipline and autonomy, managing time and territory efficiently without close supervision.
- Hold a valid driver's licence and be willing to travel extensively within the assigned Nairobi territory.
- Demonstrate understanding of food service operations — experience managing institutional or catering accounts is a significant advantage.
Unga Group offers a competitive remuneration package benchmarked to the FMCG industry. The salary for this role is open and will be disclosed during the interview process, commensurate with the candidate's experience and qualifications. The package is expected to include a base salary, performance-linked incentives, and standard corporate benefits.
- Performance-based sales incentives
- Company vehicle or transport allowance for field travel
- Medical insurance cover
- Professional development opportunities within a large, established corporate group
This role is ideal for a self-motivated sales professional with a genuine interest in the food service industry, who enjoys building relationships on the ground and can translate those relationships into measurable business results. You should have a proven track record in FMCG field sales, an understanding of how HORECA businesses operate, and the discipline to manage both revenue and credit targets simultaneously. Candidates with experience selling flour, dairy, food ingredients, or related food service products will have a distinct advantage.
Please do not apply if you have fewer than 2 years of direct FMCG field sales experience, if you have no prior exposure to managing customer accounts or debtor portfolios, or if you do not hold a valid driver's licence. This is not an entry-level or purely office-based role.
- Prepare an up-to-date CV clearly highlighting your FMCG sales experience, key accounts managed, and measurable achievements (e.g. revenue targets met, accounts onboarded).
- Write a brief cover letter addressed to Unga Group's HR team, explaining your experience within the HORECA or food service channel and why you are the right fit for this role.
- Submit your application through Unga Group's official careers portal or the job board where you found this listing.
- Ensure your application is submitted before the closing date of 28th June 2026. Late applications will not be considered.
- Only shortlisted candidates will be contacted for the next stage of the recruitment process.
Requirements Breakdown
Must Have
- Minimum 2 years of hands-on FMCG sales experience, specifically managing (not just supporting) accounts
- Proven track record of consistently achieving and exceeding monthly and annual sales targets
- Experience managing debtor books, account reconciliations, and overdue collections
- Ability to navigate and influence buying decisions across multiple levels in HORECA establishments
- Field-based sales experience in a competitive environment
Nice to Have
- Direct HORECA or Key Accounts segment experience
- Knowledge of flour and food ingredient specifications and usage
- Experience with trade promotions and product activation campaigns
- Familiarity with FMCG supply chain and cross-functional collaboration
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Salary Context
Competitive market-rate salary for Key Accounts Executive – HORECA in Nairobi
The KES 60,000–100,000 range is competitive for this role in Nairobi's FMCG sector. Salary typically depends on experience, portfolio size, track record of hitting targets, and performance on collections. Candidates with established relationships in HORECA and proven revenue growth tend to command the upper end.
About Unga Group
Unga Group is one of East Africa's most established food processing and agribusiness companies, with a strong market presence across the region in flour and food ingredient manufacturing. The company plays a pivotal role in Kenya's food service supply chain and is known for reliable partnerships with hotels, restaurants, and institutional buyers. Working at Unga offers exposure to a mature, well-structured organisation with deep roots in the FMCG and agribusiness sectors.
Likely Interview Questions
- 1
Walk us through your largest FMCG or HORECA account—how did you grow it, and what strategies did you use to increase your share of wallet?
- 2
Tell us about a time you had to manage a difficult debtor situation. How did you balance maintaining the relationship while recovering overdue payments?
- 3
How do you identify and approach new HORECA prospects? What research do you do before your first visit, and how do you pitch to procurement versus kitchen staff differently?
- 4
Describe your experience with product penetration and SKU expansion. How do you convince a customer to trial and stock new items?
- 5
What have you observed about competitor activity and pricing in the FMCG or food service space, and how did you respond to stay competitive?
Application Tips
Quantify your sales achievements: include specific revenue targets hit, percentage growth, and number of accounts managed—use concrete numbers (e.g., 'grew assigned portfolio by 35% YoY' or 'managed 45+ HORECA accounts').
Highlight debtor management expertise: mention experience with account reconciliations, collections recovery rates, and how you minimised bad debt in previous roles.
Emphasise HORECA or food service familiarity: if you have worked in hotels, restaurants, or institutional catering sales, or have relationships with chefs and procurement teams, make this explicit.
Career Path
Roles that lead here
Where this leads
Skills & Keywords
Honest Assessment
Green Flags
- Established, reputable employer: Unga Group is explicitly described as 'one of East Africa's most established food processing and agribusiness companies,' signalling stability and career credibility.
- Clear role scope and expectations: the job description is detailed about responsibilities, account management, KPIs, and cross-functional collaboration, making the role's demands transparent.
- Competitive salary range: KES 60,000–100,000/mo is solid for Nairobi-based Key Accounts roles, with clear upside based on performance.
- Central strategic role: the job emphasises that this is 'at the heart of Unga's commercial strategy,' indicating visibility, influence, and growth potential.
Watch Out
- Job description is incomplete—the final sentence cuts off mid-word ('from kitchen staff to procure'), suggesting the posting may have been carelessly prepared or uploaded.
- No mention of benefits (health insurance, transport allowance, bonuses, commission structure), which is unusual for an FMCG Key Accounts role and should be clarified before applying.
- Field-facing role with significant travel implied but no explicit information on territory size, travel expectations, vehicle provision, or allowances.
A Day in the Life
Your week spans the field and the office: Monday and Tuesday you're in hotel kitchens and restaurant offices across Nairobi, reviewing inventory levels with chefs, pitching new SKUs to procurement managers, and ensuring timely delivery of orders. Wednesday you're back at the office reconciling accounts, following up on overdue receivables, and collaborating with Supply Chain and Finance on demand forecasts. Thursday you're preparing for a quarterly business review with a key account, compiling sales data and competitor insights, and supporting the execution of a promotional campaign. Friday you're analysing the week's sales against targets, updating your account pipeline, and planning next week's territory visits.
Frequently Asked Questions
What qualifications do I need to be a Key Accounts Executive – HORECA at Unga Group?
You need a minimum of 2 years of hands-on FMCG sales experience, ideally in HORECA or Key Accounts, with proven ability to hit sales targets and manage debtor books. A formal qualification (diploma or degree) is not explicitly required, but secondary education and strong numeracy/literacy are assumed.
Is the Key Accounts Executive – HORECA role at Unga Group remote?
No—this is explicitly a full-time, field-facing role based in Nairobi. You will spend significant time visiting customers (hotels, restaurants, caterers) across the territory, so regular office presence and field mobility are essential.
How much does a Key Accounts Executive – HORECA earn at Unga Group?
The posted salary range is KES 60,000–100,000 per month, depending on experience and performance. Commission, bonuses, or transport allowances are not mentioned in the job posting and should be clarified during interview.
What are the career growth opportunities for this role?
Strong performers can progress to Regional Key Accounts Manager roles managing larger portfolios or multiple territories, or transition into Sales Management or Commercial leadership positions. Unga Group's established market position suggests structured career development within the FMCG channel.
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