Van Sales Executive

Highlands Drinks is looking for a seasoned and driven Van Sales Executive to join their field sales team. In this role, you will be the face of the company within your assigned territory — responsible for driving revenue growth, ensuring product availability across customer outlets, and delivering exceptional service on every route you run.

This is a hands-on, road-based role suited to a self-motivated FMCG sales professional who thrives in a fast-paced distribution environment. You will manage your van stock, build lasting customer relationships, and consistently hit monthly sales targets while upholding the highest standards of integrity and accountability.

• Take customer orders and ensure accurate, on-time product delivery along assigned daily routes.
• Sell and actively promote Highlands Drinks products to existing and prospective customers.
• Build and sustain strong relationships with retail and wholesale customers to drive repeat business and loyalty.
• Resolve customer complaints promptly and escalate complex issues through the appropriate channels.
• Execute daily route plans efficiently to maximise territory coverage and sales opportunities.
• Identify and convert new customer acquisition opportunities within the assigned territory.
• Monitor and manage van stock levels throughout the day, reconciling stock issued, sold, and returned on a daily basis.
• Report any stock discrepancies, damages, or variances immediately to the line manager.
• Achieve or exceed monthly sales targets consistently.
• Track market trends and monitor competitor activity, sharing actionable insights with the sales team.
• Participate in sales promotions, activations, and trade marketing initiatives.
• Prepare and submit accurate daily sales, stock, and customer records to support business decision-making.
• Safeguard the company sales van, stock, and all assigned equipment in good working condition.

• Demonstrate at least 5 years of hands-on experience in van sales, FMCG distribution, or a closely related field sales role.
• Hold a valid Commercial Driving Licence and maintain a clean driving record suitable for daily territory operations.
• Apply proven sales and negotiation techniques to close orders and grow account value at the trade level.
• Plan and execute daily routes independently to optimise coverage and minimise downtime.
• Manage van stock accurately — including daily reconciliations — to minimise losses, damages, and variances.
• Use strong interpersonal and communication skills to manage customer relationships and resolve complaints on the spot.
• Work with integrity and accountability in handling company cash, stock, and assets.
• Demonstrate a results-driven mindset with the ability to work independently with minimal supervision.
• Minimum qualification: Diploma or Certificate in Sales, Marketing, Business Administration, or a related discipline.

Highlands Drinks offers a competitive remuneration package commensurate with experience in the FMCG sector. Estimated monthly gross salary ranges between KES 40,000 and KES 80,000, inclusive of a base salary and performance-linked incentives. Additional benefits typically associated with this role include a transport/fuel allowance, airtime allowance, and sales performance bonuses. Specific package details will be confirmed during the recruitment process.

Ideal candidate: You are an experienced van sales professional with a strong track record in FMCG or beverage distribution. You know how to manage a route, own your numbers, and keep customers happy — all in a single day's work. You are honest, physically fit, and comfortable with the demands of daily road-based selling in varying conditions.

Do NOT apply if you have fewer than 5 years of relevant field sales or distribution experience, do not hold a valid Commercial Driving Licence, or are looking for an office-based or supervisory-only role. This position requires daily physical handling of products and regular driving within assigned territories.

• Prepare an updated CV highlighting your van sales, FMCG, or distribution experience and a copy of your valid Commercial Driving Licence.
• Submit your application through the Highlands Drinks official careers page or the job platform where this posting is listed.
• Ensure your application clearly states the role title — Van Sales Executive — and your territory preference if applicable.
• Only shortlisted candidates will be contacted for the next stage of the recruitment process.