Assistant Field Sales Manager – Maua

Solar Panda is a fast-growing off-grid solar company committed to bringing affordable, clean energy solutions to rural Kenyan households. As an Assistant Field Sales Manager (AFSM) based in Maua, you will play a pivotal role in expanding Solar Panda's footprint by supporting the Field Sales Manager in driving area sales performance. This is a hands-on leadership role that places you at the heart of community-level sales operations, working directly with commission-based Field Agents to grow a loyal customer base.

This role is ideal for a driven individual with a passion for rural development, clean energy, and team leadership. You will help shape a high-performing sales team, identify new market opportunities, and ensure that every Field Agent under your wing has the tools, training, and motivation to succeed.

• Support the Field Sales Manager in meeting and exceeding monthly and quarterly sales targets within the assigned Maua area.
• Assist in recruiting, onboarding, and training new Field Agents, ensuring they are fully equipped with product knowledge and sales techniques from day one.
• Accompany Field Agents on ground-level activities, providing real-time coaching, constructive performance feedback, and motivational support.
• Monitor local market dynamics — including customer behaviour, product demand trends, and competitor activity — and relay actionable insights to management promptly.
• Identify untapped sales opportunities and actively contribute to lead generation and conversion strategies.
• Collaborate with the broader sales team to co-design and execute locally relevant sales campaigns and initiatives.
• Track Field Agent performance metrics and flag underperformance or support needs to the Field Sales Manager in a timely manner.
• Foster strong community relationships to enhance Solar Panda's brand presence and trust in the Maua region.

• Demonstrate at least 2 years of active experience in field sales, direct sales, or micro-finance — ideally serving rural or peri-urban communities in Kenya.
• Show a proven ability to coach, motivate, and hold a sales team accountable to targets, even in a commission-based environment.
• Apply structured planning and strategic thinking to territory coverage, pipeline management, and market penetration efforts.
• Communicate effectively with diverse community members, agents, and management across all levels.
• Use data and field observations to make informed decisions about sales priorities and agent deployment.
• Navigate challenging rural terrain and variable work conditions with resilience and self-motivation.
• Leverage familiarity with Maua and the wider Meru County region to accelerate market penetration (strongly advantageous).

Solar Panda offers a competitive compensation package aligned with the off-grid solar industry in Kenya. The estimated monthly salary for this role ranges from KES 50,000 to KES 90,000, depending on experience and qualifications. In addition, field-based roles at Solar Panda typically include performance-linked incentives tied to team sales outcomes, providing strong earning upside for results-driven individuals. Additional benefits may include airtime and transport support for field activities.

Ideal Candidate: You are a natural motivator who thrives in the field — not behind a desk. You have hands-on experience selling in rural Kenyan communities, understand the micro-finance or PAYG solar model, and genuinely enjoy developing others. You are comfortable with ambiguity, know how to prioritise in a fast-moving environment, and take personal ownership of your team's results. Familiarity with Maua or Meru County is a significant advantage.

Please do not apply if: You have no prior experience in field sales or managing sales agents, prefer exclusively office-based roles, or are unwilling to travel regularly within rural areas. This role demands consistent presence in the field and direct engagement with communities.

• Prepare an up-to-date CV highlighting your sales experience, any team leadership roles, and specific achievements (e.g. targets met or exceeded).
• Write a brief cover letter explaining why you are the right fit for this role and your connection to the Maua/Meru region if applicable.
• Submit your application through Solar Panda's official careers page or the job board where this listing was found.
• Shortlisted candidates will be contacted for an initial phone screening followed by an in-person or field-based interview.
• Only shortlisted applicants will be contacted. If you do not hear back within 3 weeks of applying, consider your application unsuccessful for this cycle.