Assistant Field Sales Manager

Solar Panda is a fast-growing solar energy company committed to bringing affordable, clean energy solutions to rural Kenyan households. As an Assistant Field Sales Manager (AFSM) based in Nakuru, you will be a critical driver of sales growth across the assigned territory, working hand-in-hand with the Field Sales Manager to build, coach, and inspire a high-performing team of commission-based Field Agents.

This is a field-intensive role that blends sales leadership, team development, and market intelligence. You will spend significant time on the ground alongside your agents, equipping them with the skills, tools, and motivation they need to convert leads into customers and consistently meet area targets. If you thrive in dynamic rural markets and have a passion for both sales performance and people development, this role is an excellent opportunity to grow your career in renewable energy.

• Support the Field Sales Manager in achieving and exceeding sales targets within the Nakuru region.
• Assist in recruiting, onboarding, and training new Field Agents to ensure a pipeline of capable, motivated sales talent.
• Accompany Field Agents during field activities — observing, coaching, and providing structured performance feedback to improve results.
• Monitor local market dynamics including customer behaviour, product demand trends, and competitor activities, and relay timely, actionable intelligence to management.
• Identify untapped sales opportunities and contribute actively to lead generation strategies within the territory.
• Collaborate with the broader sales team to co-design and execute localised sales initiatives and campaigns.
• Track agent performance metrics, flag underperformance early, and implement corrective coaching interventions.
• Support the Field Sales Manager in scheduling, route planning, and field activity coordination to maximise team productivity.

• Demonstrated at least 2 years of hands-on sales or micro-finance experience, ideally operating in rural or peri-urban Kenyan environments.
• Proven ability to coach, motivate, and hold accountability with a field-based or commission-driven team.
• Capable of analysing territory performance data and translating insights into practical team action plans.
• Strong communicator who can relay market feedback clearly to management and deliver training confidently to agents in the field.
• Able to plan weekly field schedules, prioritise competing demands, and execute plans with minimal supervision.
• Demonstrates resilience, self-drive, and adaptability when working in remote or challenging field conditions.
• Comfortable navigating community relationships and understanding rural customer decision-making dynamics.

Solar Panda offers a competitive compensation package aligned with the renewable energy sector. The estimated monthly salary for this role ranges from KES 55,000 to KES 100,000, depending on experience and qualifications. Additional performance-based incentives may be offered in line with sales target achievement. Field-based allowances and operational support are also typically provided for roles of this nature at Solar Panda.

Ideal candidate: You are a results-driven sales professional with a background in rural sales or micro-finance, a natural ability to lead by example in the field, and a genuine interest in expanding clean energy access in Kenya. You are comfortable spending most of your working week outside the office, engaging communities, and developing agents on the ground. You are organised, data-aware, and eager to grow into a senior field leadership role.

Please do not apply if you are looking for a desk-based role, have no experience working in field sales environments, or are not willing to be based in and travel extensively around the Nakuru region.

• Prepare an updated CV clearly highlighting your sales or micro-finance experience and any team supervision responsibilities.
• Write a brief cover letter (no more than one page) explaining why you are the right fit for this role and your experience working in rural Kenyan markets.
• Submit your application through the Solar Panda official careers portal or the job board where you found this listing.
• Shortlisted candidates will be contacted for an initial phone screening followed by a field-based interview or assessment.
• Only shortlisted applicants will be contacted. If you do not hear back within 3 weeks of applying, consider your application unsuccessful for this cycle.