Business Development Manager

Our client is a dynamic and fast-growing corporate solutions and brand strategy firm renowned for driving market presence through high-impact media management, strategic PR, and policy advocacy. They are industry leaders across Corporate Communication, Product Communication, Sustainability Communications, Stakeholder Relationship Management, Conference and Event Management, Media Relations & Coaching, and Crisis & Financial Communication Management.

To support an aggressive next phase of market expansion, they are seeking a high-caliber Business Development Manager to spearhead new revenue growth, secure high-value corporate partnerships, and own the full commercial pipeline from prospecting to onboarding. This is a revenue-critical, C-suite-facing role for a strategic thinker who thrives in a fast-paced, client-driven environment.

• Design pitch-winning communication and growth strategies for prospective clients using industry frameworks, collaborating with internal creative and editorial teams to ensure proposals align with client corporate goals.
• Draft high-level strategic summaries and thought leadership concepts for competitive client pitches and new business presentations.
• Serve as the primary commercial driver, transforming the company's capabilities into compelling proposals, decks, and presentations that win mandates.
• Identify and pursue cross-selling and upselling opportunities within the existing client portfolio, introducing services such as policy brief drafting, crisis management readiness, and stakeholder engagement programs.
• Manage client expectations from initial briefing through to onboarding closeout, ensuring seamless transition into active accounts.
• Commercialize the company's signature assets by driving corporate participation, sponsorship, and monetization strategies.
• Leverage high-profile strategic events — forums, policy dialogues, workshops, and major launches — as corporate networking platforms to generate new client leads and deepen existing relationships.
• Own and manage the full sales pipeline including lead generation, qualification, proposal development, negotiation, and contract closure.
• Coordinate cross-functional teams to maximize account growth and ensure flawless execution of strategic client engagement events and brand initiatives.
• Track, report, and optimize business development KPIs, revenue forecasts, and pipeline metrics for senior leadership review.

• Demonstrate a proven track record of closing high-value B2B corporate accounts, ideally within PR, communications, media, or brand strategy sectors.
• Craft and present sophisticated business proposals and pitch decks to C-suite and senior decision-makers with confidence and credibility.
• Apply strategic PR, media, and policy advocacy frameworks to develop winning commercial narratives for diverse industries.
• Build and sustain long-term C-suite client relationships, managing expectations and delivering consistent value across the engagement lifecycle.
• Leverage knowledge of the Kenyan corporate landscape and media ecosystem to identify market entry points and growth opportunities.
• Manage multiple complex sales cycles simultaneously, prioritizing effectively and meeting revenue targets under pressure.
• Coordinate cross-functional teams — including creative, editorial, and events teams — to deliver seamless client experiences.
• Hold a Bachelor's degree in Business Administration, Marketing, Communications, or a related field; an MBA or postgraduate qualification is an added advantage.
• Bring a minimum of 5–7 years of progressive business development or sales experience, with at least 3 years in a managerial or senior client-facing role.

The salary for this role is competitive and commensurate with experience, estimated in the range of KES 150,000 – 250,000 per month. The package is performance-driven and includes commission or incentive structures tied to revenue targets. Specific details will be discussed during the interview process.

Ideal Candidate: You are a commercially aggressive, relationship-savvy professional with deep roots in the corporate communications, PR, or media space. You understand how to position intangible services to boardroom-level clients, you are energized by targets, and you take pride in building long-term partnerships that generate consistent revenue. You are equally comfortable crafting a strategic narrative as you are negotiating a contract.

Do NOT apply if: You are looking for a purely account management role with no new business hunting responsibility, if you have no experience selling professional services or B2B solutions to corporate clients, or if you are uncomfortable operating in a high-accountability, target-driven environment.

• Prepare an updated CV highlighting your business development achievements, key accounts managed, and revenue milestones.
• Write a short cover letter (no more than one page) detailing why you are the right fit for this role and your most significant commercial win to date.
• Submit your application through the Pro Group careers portal or the job platform where this role is listed.
• Shortlisted candidates will be contacted for an initial screening interview followed by a pitch simulation or case study assessment.
• Only shortlisted applicants will be contacted. If you do not hear back within 3 weeks of applying, consider your application unsuccessful for this cycle.