Regional Sales Manager

Bata, one of the world's most recognised footwear brands with a strong and growing presence across Kenya, is seeking a results-driven Regional Sales Manager to join its commercial team. This role is central to driving revenue growth, expanding market penetration, and managing key customer relationships within a designated sales territory across the country.

The successful candidate will be responsible for achieving weekly volume and turnover targets, overseeing stock management, enforcing credit control policies, and delivering actionable sales intelligence to internal stakeholders. If you are a seasoned sales professional with a sharp commercial instinct and a passion for building markets, this is your opportunity to make a tangible impact within a globally recognised brand.

• Drive achievement of weekly company-set sales targets in both turnover and volume across the designated territory.
• Identify and pursue business development opportunities to ensure progressive growth within the region.
• Build and maintain strong, professional relationships with wholesalers, retailers, and all key customers in the territory.
• Track, analyse, and report on sales performance, market trends, and competitor activities on a regular basis.
• Present product samples (footwear) to customers consistently and professionally to stimulate orders and brand visibility.
• Support local and wholesale partners by initiating regular stock takes, coordinating stock transfers, and executing promotional activities to boost sales volumes.
• Increase product penetration through strategic market coverage planning and structured route-to-market execution.
• Enforce credit control policies and diligently monitor dealer account reconciliations to minimise exposure.
• Generate and analyse detailed sales reports for use by internal management and decision-makers.
• Follow up on all orders submitted to the Distribution Centre to ensure timely processing and delivery to customers.
• Ensure full compliance with the company's sales processes, pricing structures, and operational standards at all times.
• Carry out any additional duties assigned by management in support of the business.

• Must hold a Bachelor's degree in Sales & Marketing, Finance, Business Administration, or a related field.
• Must demonstrate at least five years of hands-on experience working as a Sales Representative or Sales Executive, preferably in FMCG, retail, or consumer goods.
• Must be able to use MS Excel at an advanced level — including pivot tables, sales dashboards, and data analysis — to drive decision-making.
• Must be capable of analysing sales data, identifying trends, and translating findings into actionable market strategies.
• Must demonstrate strong negotiation and persuasion skills, with evidence of closing deals and managing customer objections effectively.
• Must be able to independently manage a sales territory, plan weekly routes, and meet targets with minimal supervision.
• Must have proven ability to multitask across customer management, reporting, stock oversight, and promotional execution simultaneously.
• Must demonstrate solid knowledge of the Kenyan retail and wholesale market landscape.

Bata offers a competitive remuneration package commensurate with experience. The estimated monthly salary range for this role is KES 120,000 – 200,000, subject to qualifications and demonstrated experience. Additional benefits typically associated with this level of role at Bata include performance-linked incentives and opportunities for career advancement within the organisation.

Ideal candidate: A seasoned sales professional with a minimum of five years in a field sales role, strong market knowledge, and the ability to independently manage a territory while delivering consistent results. You are analytical, customer-focused, and thrive in a target-driven environment. Experience in footwear, retail, or FMCG sectors will be a distinct advantage.

Do NOT apply if you have fewer than five years of direct sales experience, are uncomfortable with field-based work and frequent customer visits, lack proficiency in MS Excel and sales data analysis, or are unable to manage credit control and account reconciliation responsibilities.

• Prepare an updated CV clearly highlighting your sales experience, territories managed, and measurable achievements.
• Write a concise cover letter addressed to the Bata Hiring Team, stating your relevant experience and why you are the right fit for this role.
• Submit your application through the Bata Kenya official careers page or the job platform where this listing was found.
• Ensure your application is submitted promptly — shortlisting is done on a rolling basis and early applications are encouraged.