Digital Marketer – Real Estate

Maverick, a dynamic real estate company based in the heart of Kilimani, Nairobi, is seeking a talented and results-driven Digital Marketer to join its growing team. This is a hands-on role for a seasoned digital marketing professional who understands the unique demands of the property market and can translate creative ideas into measurable business outcomes.

As the Digital Marketer, you will own the company's entire online presence — from social media management and content creation to paid advertising and SEO. You will play a pivotal role in driving brand visibility, generating quality leads, and directly supporting property sales across multiple digital channels. If you thrive in fast-paced environments and have a passion for real estate marketing, this opportunity is for you.

• Develop and execute comprehensive digital marketing strategies aligned with brand visibility and property sales targets.
• Manage and grow the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter).
• Create compelling content — graphics, videos, property listings, blog posts, and promotional materials — tailored to each platform's audience.
• Plan, manage, and continuously optimise paid advertising campaigns on Google, Facebook, Instagram, and other relevant digital platforms.
• Generate quality leads and collaborate with the sales team to convert prospects into property buyers or tenants.
• Monitor website performance metrics and implement SEO and SEM strategies to improve organic and paid visibility.
• Maintain and update property listings across the company website and third-party property portals.
• Analyse campaign performance data and prepare detailed marketing reports with actionable recommendations.
• Conduct ongoing market research to identify trends, customer preferences, and competitor activity.
• Coordinate and lead digital campaigns for property launches, promotions, and corporate events.

• Must demonstrate at least 4 years of active digital marketing experience, with a minimum of 2 years specifically within the real estate sector.
• Must be able to independently manage end-to-end paid campaigns on Google Ads and Meta Ads Manager, including budget allocation, A/B testing, and performance optimisation.
• Must be proficient in using Google Analytics, Google Search Console, and SEO tools to drive measurable improvements in web traffic and lead generation.
• Must be capable of producing high-quality visual and written content using tools such as Canva, Adobe Photoshop, Premiere Pro, or equivalent platforms.
• Must demonstrate strong copywriting skills across formats — property listings, social captions, blog articles, email newsletters, and ad copy.
• Must be able to interpret marketing data, identify performance gaps, and present clear, data-driven recommendations to management.
• Must show evidence of generating and nurturing leads through digital funnels in a real estate or property-related context.
• Must possess excellent interpersonal and communication skills to liaise effectively with the sales team, external vendors, and senior management.
• Professional certification in Google Ads, Google Analytics, HubSpot, or Social Media Marketing is a strong added advantage.

The gross monthly salary for this position is KES 40,000. While the posting specifies a gross package, candidates are encouraged to discuss the full compensation structure, including any applicable allowances or performance incentives, during the interview process.

Ideal candidates are mid-level digital marketing professionals with a proven track record in real estate marketing, strong creative instincts, and solid analytical capabilities. You should be self-motivated, highly organised, and comfortable working independently while collaborating with a sales-driven team. You understand Kenya's property market, know how to speak to property buyers and investors online, and can manage multiple campaigns without losing attention to detail.

Do not apply if you have fewer than 2 years of real estate-specific digital marketing experience, if you rely entirely on organic social media without understanding paid advertising, or if you lack demonstrated experience managing campaign budgets and reporting on ROI.

Interested and qualified candidates should submit their updated CV and a brief cover letter outlining their relevant real estate digital marketing experience. Shortlisted candidates will be contacted for interviews. Applications should be sent through the Maverick jobs platform or the job board where this listing was found. Only shortlisted candidates will be contacted.