Senior Executive – Marketing

Browns Plantations, a leading name in the tea and plantation industry, is seeking a dynamic and results-driven Senior Executive – Marketing to join its Head Office team. This role sits at the intersection of brand management, digital marketing, and marketing communications, making it ideal for a creative yet operationally minded professional who thrives in a fast-paced environment.

The successful candidate will play a pivotal role in amplifying the company's brand visibility, supporting new product launches, managing digital platforms, and coordinating with internal teams and external agencies to deliver impactful marketing campaigns. If you have a passion for storytelling, a sharp eye for detail, and a proven ability to manage multiple projects simultaneously, this is the opportunity for you.

• Coordinate the development of marketing materials, public relations activities, and media campaigns in collaboration with the Marketing Communications team.
• Support new tea product development initiatives, including obtaining necessary approvals from relevant regulatory and internal authorities for product launches.
• Manage relationships with external agencies to ensure high-quality social media content creation and optimal performance across all digital platforms.
• Oversee and maintain the corporate website, ensuring all content is accurate, current, and aligned with brand standards.
• Process marketing invoices, purchase requisition forms, and related documentation in strict accordance with company procurement procedures.
• Manage multiple project timelines concurrently, balancing creative vision with rigorous attention to operational detail and deadlines.
• Coordinate company award submissions, maintain accurate records, and ensure timely accreditation and recognition applications.
• Track campaign performance metrics and provide regular reporting to inform strategic decision-making.
• Contribute to the development and execution of integrated marketing strategies that support business growth objectives.

• Must hold a Bachelor's degree or Professional qualification in Marketing, Business Management, or a closely related field.
• Must demonstrate 3–5 years of hands-on experience in a marketing or communications role, with measurable outcomes.
• Must be able to plan and execute digital marketing campaigns across social media, email, and web platforms independently.
• Must be capable of managing external creative and digital agencies, providing clear briefs and performance feedback.
• Must be proficient in content creation and design tools including Canva, as well as the full MS Office suite.
• Must be able to manage stakeholder relationships across departments and with external partners with professionalism and clarity.
• Must demonstrate strong written and verbal communication skills, including the ability to craft compelling marketing copy.
• Must be able to independently manage competing deadlines across multiple projects without compromising quality.
• Must exhibit a proactive, detail-oriented approach with the ability to think creatively and execute with precision.

Browns Plantations offers a competitive remuneration package commensurate with experience and qualifications. Based on the seniority and scope of this role within the Kenyan market, the estimated monthly gross salary ranges from KES 80,000 to KES 150,000. Specific package details, including any allowances and performance incentives, will be discussed during the interview process.

This role is ideal for a marketing professional with 3–5 years of experience who is ready to take ownership of brand and digital marketing functions within an established and respected agri-business. You should be comfortable operating both strategically and hands-on, managing agencies while also personally executing tasks like website updates or social content reviews. Candidates with experience in FMCG, agri-business, or consumer goods marketing will have a strong advantage.

Please do not apply if you have fewer than 3 years of relevant marketing experience, have no demonstrable digital marketing exposure, or are looking for a purely managerial role with no executional responsibilities. This role requires someone who is comfortable doing and leading simultaneously.

• Prepare an updated CV highlighting your marketing experience, digital skills, and any measurable campaign results.
• Write a concise cover letter addressed to the HR team at Browns Plantations, explaining why you are the ideal fit for this role.
• Submit your application through the Browns Plantations official careers page or the job platform where this listing was found.
• Shortlisted candidates will be contacted for an initial screening interview followed by a panel interview.
• Only shortlisted applicants will be contacted. If you do not hear back within 3 weeks of applying, consider your application unsuccessful for this round.