In-House Marketer – HR Outsourcing Services

Essentive Talent Solutions is a boutique HR and talent acquisition firm serving founders and SMEs across Africa. We simplify HR through smart outsourcing — and now we are looking for a driven, self-starting In-House Marketer to help us grow our client base and take full ownership of our sales and outreach engine.

This is not a passive marketing role. You will be the frontline commercial driver — generating leads, pitching HR outsourcing services directly to small and medium businesses, managing client relationships from first contact to close, and working closely with leadership in a lean, high-trust environment. If you thrive on autonomy, love closing deals, and understand the value of smart HR, this role was built for you.

• Sell HR outsourcing services (payroll, recruitment, compliance, employee lifecycle management) to SMEs and growing businesses.
• Generate qualified leads across multiple channels including cold calls, email campaigns, LinkedIn prospecting, and in-person networking.
• Own the full client outreach cycle — from initial contact and nurturing to proposal and close.
• Meet and exceed monthly lead generation and conversion targets.
• Maintain an organised pipeline and provide regular updates on outreach progress to leadership.
• Develop and execute simple digital marketing campaigns (social media, email newsletters, SEO content) to support inbound lead generation.
• Represent the Essentive brand professionally in all client interactions and communications.
• Identify market opportunities and share insights that can sharpen the firm's positioning and service offerings.

• 2–3 years of proven experience selling B2B services — you must be able to demonstrate deals closed or pipelines built, not just activity.
• Ability to articulate complex service offerings (HR outsourcing, payroll, compliance) clearly and compellingly to non-HR business owners.
• Demonstrated lead generation capability — you know how to find a prospect, warm them up, and move them toward a decision.
• Strong written and verbal communication skills — you can write a crisp cold email and hold a boardroom conversation with equal confidence.
• Working knowledge of HR functions including payroll, recruitment processes, statutory compliance, and employee lifecycle management.
• Comfortable working against targets and measuring your own performance week-on-week.
• Proficiency with LinkedIn, email outreach tools, and basic CRM or pipeline tracking tools.
• Digital marketing exposure — SEO basics, social media content, or email campaigns — is an added advantage.

The salary for this role is competitive and aligned with Kenyan market rates for a Junior-to-Mid-level B2B sales and marketing professional, estimated in the range of KES 50,000 – 80,000 per month, depending on experience and demonstrated sales track record. Performance-based incentives are strongly implied given the target-driven nature of the role. The firm also offers clear targets with fair rewards and a genuine growth pathway within a scaling HR consultancy.

• Performance-based incentives / commission structure
• Autonomy and direct access to leadership
• Growth opportunity within a scaling firm

Ideal candidate: You are a self-motivated B2B sales professional with 2–3 years of experience selling services — ideally business services or HR solutions — to SME decision-makers. You are comfortable picking up the phone, sending the cold email, attending the networking event, and following up relentlessly until you get an answer. You do not need a manager standing over your shoulder. You see a target as a challenge to beat, not a source of stress. You have a basic grasp of HR and can speak credibly about payroll, recruitment, and compliance to a business owner who just wants their people problems solved.

Do NOT apply if: You are looking for a purely creative or content-focused marketing role with no sales expectation. You are uncomfortable with outbound prospecting or working against measurable targets. You have no prior B2B or business services sales experience.

• Prepare an updated CV that clearly highlights your B2B sales experience, industries you have sold into, and any measurable results (leads generated, deals closed, revenue contributed).
• Write a brief cover letter (no more than one page) explaining why you are the right fit for this specific role and what HR outsourcing means to you.
• Submit your application through the Essentive Talent Solutions job portal or the platform on which you found this listing before the deadline of 26 June 2026.
• Shortlisted candidates will be contacted for an initial screening call followed by a practical assessment or interview with leadership.