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Technical Sales Representative – Uasin Gishu

Unifert Group

Eldoretfull time~KES 60k – 100k/mo16h ago

Quick Take

The Role

Drive fertilizer sales across Uasin Gishu by visiting farmers, agro-dealers, and retailers, conducting field demonstrations, and managing customer relationships and collections.

You Need

Bachelor's degree in Agriculture/Agronomy, 3–5 years of agricultural sales experience, and ability to advise farmers on fertilizer selection and soil management.

You Get

Competitive salary (KES 60k–100k/mo), direct impact on farming livelihoods, field-based autonomy, and career growth with a respected fertilizer company in Kenya's agricultural heartland.

Job Description

Role Overview

Unifert Group is seeking a driven and knowledgeable Technical Sales Representative to spearhead sales growth across the Uasin Gishu and broader Western Kenya Region. This is a field-intensive role that bridges technical agricultural expertise with commercial sales strategy, giving you the opportunity to directly impact farmers' productivity and livelihoods while growing a strong market presence for Unifert's fertilizer portfolio.

If you are passionate about agribusiness, enjoy working closely with farming communities, and have a proven track record in agricultural sales, this role offers a rewarding career path with one of Kenya's respected fertilizer companies. You will serve as the primary interface between Unifert Group and its network of farmers, retailers, and agro-dealers in your territory.

Key Responsibilities
  • Promote and recommend Unifert fertilizer products to farmers, retailers, and agro-dealers across the assigned territory.
  • Coordinate daily with customers to guarantee timely product delivery and maintain superior service standards.
  • Plan, conduct, and monitor field demonstrations; act as a liaison between the company and farmers to share agronomic insights and trial results.
  • Educate customers on product offerings — especially new launches — through brochures, field days, demonstrations, and structured workshops.
  • Collaborate with key accounts to assist in developing and refining annual sales forecasts aligned to regional demand trends.
  • Proactively identify potential customers and work with the Sales Manager to expand market share in untapped areas.
  • Gather and analyze market intelligence on competitor products, pricing structures, and field performance to sharpen sales strategies.
  • Handle customer payments, issue accurate receipts, and ensure timely remittance to the finance team.
  • Follow up on outstanding collections and deliver account statements to customers for review and reconciliation.
  • Prepare accurate daily, monthly, and quarterly sales reports, promptly addressing any discrepancies or anomalies.
Required Skills & Experience
  • Must hold a Bachelor's degree in Agricultural Engineering, Agronomy, or a closely related field.
  • Must demonstrate 3–5 years of hands-on experience in agricultural sales, agro-dealer management, or field agronomy operations.
  • Must be able to advise farmers on fertilizer selection and application based on crop type, soil conditions, and yield targets.
  • Must have practical experience designing, running, and reporting on field demonstration trials.
  • Must be capable of building and sustaining trust-based relationships with smallholder farmers, cooperatives, and agro-dealers.
  • Must be proficient in preparing structured sales reports and using basic computer applications (MS Office, email, reporting tools).
  • Must be able to communicate fluently in English; working knowledge of Swahili and local dialects used in Western Kenya is a strong advantage.
  • Must demonstrate strong numeracy skills for managing collections, receipts, and financial reconciliations.
  • Must be self-motivated, able to work independently in the field with minimal supervision, and willing to travel extensively within the region.
Salary & Benefits

Unifert Group offers a competitive compensation package commensurate with experience. The estimated monthly gross salary for this role ranges from KES 60,000 to KES 100,000, reflecting the technical nature of the position and the 3–5 years of experience required. Additional benefits typically associated with field sales roles in the agribusiness sector may include a field allowance, airtime/data stipend, and performance-based incentives. Specific package details will be confirmed during the interview process.

Who Should Apply

Ideal Candidate: You are a results-oriented agricultural professional with at least 3 years of field sales experience in the fertilizer, agrochemical, or agro-input industry. You understand the farming calendar in Western Kenya, know how to engage smallholder and commercial farmers alike, and are comfortable spending most of your time in the field rather than behind a desk. You take ownership of your territory and are motivated by achieving and exceeding sales targets.

Do NOT apply if: You have no prior experience in agricultural sales or field agronomy. You are uncomfortable with extensive travel and field work. You lack a relevant degree or demonstrated knowledge of fertilizer products and their agronomic application. Fresh graduates with no field experience are not suitable for this role.

How to Apply
  • Prepare an updated CV highlighting your agricultural sales experience, field demonstration projects, and key achievements.
  • Write a concise cover letter addressed to the Unifert Group HR team, explaining why you are the right fit for the Uasin Gishu territory.
  • Submit your application through the Unifert Group official careers portal or the job platform where this listing appears.
  • Shortlisted candidates will be contacted for an initial phone screening followed by a panel interview.
  • Only shortlisted applicants will be contacted. If you do not hear back within 3 weeks of the application deadline, consider your application unsuccessful for this cycle.

Requirements Breakdown

Must Have

  • Bachelor's degree in Agricultural Engineering, Agronomy, or closely related field
  • 3–5 years of hands-on experience in agricultural sales, agro-dealer management, or field agronomy
  • Proven ability to advise farmers on fertilizer selection, application, and soil conditions
  • Experience designing, running, and reporting on field demonstration trials
  • Proficiency in MS Office, email, and structured sales reporting; fluent English

Nice to Have

  • Fluency in Swahili and local Western Kenya dialects
  • Experience managing cooperatives or smallholder farmer networks
  • Track record of exceeding sales targets or expanding market share
  • Knowledge of competitor products and market intelligence gathering

Don't meet every requirement? Tailor your CV to close the gap →

Salary Context

Competitive mid-market salary for Technical Sales Representative with agricultural expertise in Western Kenya.

KES 60,000–100,000/mo is above entry-level for this role and reflects the blend of technical expertise and sales responsibility required. Pay typically scales with territory size, customer base growth, and years of experience in agribusiness sales. Commission or performance incentives are common in fertilizer sales but are not mentioned in this posting.

About Unifert Group

U

Unifert Group is a respected fertilizer manufacturer and distributor serving Kenya's agricultural sector, with a strong presence in Western Kenya and the breadbasket regions. The company is committed to enhancing farmer productivity through quality fertilizer products and agronomic support, positioning itself as a trusted partner for smallholder and commercial farmers alike. Working at Unifert offers exposure to Kenya's dynamic agribusiness landscape and the opportunity to build a career in a sector critical to the nation's food security.

Likely Interview Questions

  • 1

    Walk us through your most successful agricultural sales campaign. What was the territory, the target customer, and how did you increase uptake?

  • 2

    Tell us about a field demonstration trial you designed or managed. What were the key results, and how did you communicate findings to farmers?

  • 3

    How would you approach building trust with smallholder farmers in a new territory, and what strategies have worked for you in the past?

  • 4

    Describe your experience with collections and financial management in a sales role. How do you handle payment delays or difficult customers?

  • 5

    What do you know about Unifert Group, and why are you interested in joining the fertilizer industry in Western Kenya?

Application Tips

  • Highlight specific field demonstration projects: name the crops, soil types, yield improvements, and how many farmers were reached. Quantify impact.

  • Emphasize your sales growth metrics: territory expansion, customer acquisition rates, revenue targets met, and any awards or recognition from previous roles.

  • Showcase your agronomic credibility by describing how you've advised farmers on soil testing, crop selection, and fertilizer formulations—this bridges technical and commercial expertise and differentiates you.

  • If you speak local languages or have deep relationships in Western Kenya farming communities, lead with this; it's a stated advantage and signals reduced onboarding time.

Career Path

Roles that lead here

Agro-dealer or agricultural retailer with sales responsibility
Field Agronomist or Extension Officer working with farmer groups
Agricultural Sales Executive (entry-level) at a seed, crop protection, or input company
Cooperative Extension Specialist managing farmer training and demonstrations

Where this leads

Senior Technical Sales Representative or Sales Manager for a multi-territory region
Regional Sales Manager overseeing multiple field representatives
Product Manager or Agronomist for a fertilizer or agribusiness company
Business Development Manager for agribusiness cooperatives or input suppliers

Skills & Keywords

technical sales representativeagricultural sales kenyafertilizer sales jobsagribusiness jobs kenyauasin gishu jobswestern kenya sales jobsagro-dealer jobsfield sales agronomy

Honest Assessment

Green Flags

  • Clear, detailed job description with specific daily and strategic responsibilities that signal operational maturity and role clarity.
  • Field-intensive role with autonomy and direct farmer interaction appeals to sales professionals who want hands-on impact, not desk work.
  • Unifert Group is an established, respected fertilizer company in Kenya—lower turnover risk and stronger benefits/stability than startups.
  • Role offers dual growth: sales target achievement and agronomic credibility building, creating multiple paths for career advancement.

Watch Out

  • Salary range is wide (KES 60k–100k/mo) with no clarity on how seniority, experience, or performance determine placement within this band.
  • No mention of transportation allowance, vehicle provision, or field expense reimbursement—typical for field-intensive roles—which could affect take-home pay.
  • Responsibilities include financial management (collections, receipts, remittance) and sales reporting, but no mention of CRM tools, field software, or technology support provided by the company.

A Day in the Life

☀️

Your week typically starts with early-morning farm visits across Eldoret and surrounding towns, meeting smallholder farmers to assess their crop needs, soil conditions, and fertilizer usage. Mid-week, you organize and conduct a field demonstration day—setting up trial plots, gathering soil samples, and inviting agro-dealers and farmer groups to observe application and discuss results. Afternoons are split between customer follow-ups (confirming deliveries, collecting payments, and resolving issues), updating daily sales reports, and preparing product education materials for upcoming workshops. You liaise with the Sales Manager to identify gaps in your territory, track competitor activity, and forecast demand for the next quarter—all while managing a field mobility schedule and occasional evening community meetings with cooperatives.

Frequently Asked Questions

What qualifications do I need to be a Technical Sales Representative at Unifert Group?

You must hold a Bachelor's degree in Agricultural Engineering, Agronomy, or a related field, and have 3–5 years of hands-on experience in agricultural sales, agro-dealer management, or field agronomy. You'll also need to demonstrate expertise in fertilizer selection, field trials, and farmer advisory skills.

Is the Technical Sales Representative role at Unifert Group remote or field-based?

This is a highly field-intensive role based in Eldoret with daily territory coverage across Uasin Gishu and Western Kenya. You will spend most of your time visiting farms, retailers, agro-dealers, and conducting demonstrations—not office-based.

How much does a Technical Sales Representative earn at Unifert Group?

The salary range is KES 60,000–100,000 per month, depending on experience and performance. Additional compensation (commissions, allowances, or bonuses) is not specified in the posting and should be clarified during interviews.

What are the career growth opportunities for this role?

Strong performers typically advance to Senior Technical Sales Representative, Regional Sales Manager, or Product Management roles. Your dual focus on sales targets and agronomic credibility creates multiple pathways for progression within agribusiness.

Do I need to speak local languages for this job?

Fluent English is required, but working knowledge of Swahili and local Western Kenya dialects is a strong advantage and will enhance your effectiveness with smallholder farmers and community groups.

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