Technical Sales Representative – Bungoma

Unifert Group is seeking a driven and technically grounded Technical Sales Representative to spearhead sales growth across the Western Kenya Region, with a primary base in Bungoma. This is a field-intensive role that sits at the intersection of agronomy and commercial sales — ideal for a professional who can translate fertilizer science into tangible value for farmers, retailers, and dealers.

You will serve as the primary liaison between Unifert Group and its customers in the region, building trust through product knowledge, consistent field presence, and reliable service delivery. Your work will directly contribute to increased agricultural productivity and the company's market expansion in one of Kenya's most agriculturally active regions.

• Promote and recommend the right fertilizer products to farmers, agro-dealers, and retailers based on soil and crop needs.
• Coordinate daily customer engagements to ensure timely product delivery and maintain high service quality standards.
• Plan, conduct, and monitor field demonstrations; capture and relay insights between the company and farming communities.
• Educate customers on product offerings — including new launches — through brochures, farm demonstrations, and targeted workshops.
• Partner with key accounts to co-develop realistic annual sales forecasts and volume targets.
• Identify and onboard new customers in untapped markets, coordinating closely with the Sales Manager to grow regional market share.
• Gather and analyze market intelligence on competitor products, pricing strategies, and field performance to refine sales approaches.
• Collect payments, issue receipts, and ensure accurate and timely submission of financial records to the finance team.
• Follow up on outstanding collections and deliver account statements to customers for reconciliation and agreement.
• Prepare and submit daily, monthly, and quarterly sales reports; investigate and resolve any reported discrepancies promptly.

• Must hold a Bachelor's degree in Agricultural Engineering, Agronomy, or a closely related field.
• Must demonstrate 3–5 years of hands-on experience in agricultural sales, agro-dealer management, or field agronomic operations.
• Must be able to explain and advise on commodity fertilizers with confidence — including NPK blends, straight fertilizers, and application rates.
• Must have successfully planned and executed field demonstration trials and translated results into sales opportunities.
• Must be capable of independently managing a sales territory — setting call plans, tracking leads, and closing deals without close supervision.
• Must be able to compile and present accurate sales data and market reports using standard computer tools (MS Office or equivalent).
• Must be fluent in English; knowledge of Kiswahili and local languages spoken in Western Kenya (e.g., Luhya, Sabaot) is a strong advantage.
• Must be comfortable working primarily in the field, including rural farm visits and dealer outlets across Bungoma and surrounding counties.

The estimated monthly salary for this role ranges from KES 60,000 to KES 100,000, commensurate with experience and demonstrated sales performance. Unifert Group is known to support field-based staff with operational resources appropriate for territory coverage. Specific benefits were not listed in the posting, but field sales roles at this level in the Kenyan agri-sector typically include a performance-based commission structure and field allowances.

Ideal candidate: An agriculturally trained professional with real field sales experience in Western Kenya, a solid understanding of fertilizer products, and the discipline to manage a sales territory independently. You are comfortable spending most of your time on the road, engaging farmers and dealers directly, and you take ownership of your numbers.

Do NOT apply if: You have no prior experience in agricultural sales or agronomy-related roles, are looking for a desk-based position, or cannot commit to regular fieldwork in rural areas. Candidates without a relevant degree in an agricultural discipline will not be considered.

• Prepare an updated CV highlighting your agricultural sales experience, territories covered, and any field demonstration results you have achieved.
• Write a concise cover letter addressed to Unifert Group's HR team, explaining your suitability for the Bungoma region specifically.
• Submit your application through the Unifert Group official careers page or the job board where this posting was listed.
• Only shortlisted candidates will be contacted. If you do not hear back within three weeks of the closing date, consider your application unsuccessful.