Technical Sales Representative – Trans-Nzoia

Unifert Group is seeking a dynamic and results-driven Technical Sales Representative to spearhead sales growth across the Trans-Nzoia and broader Western Kenya Region. This is a field-based role that places you at the intersection of agricultural science and commercial performance — ideal for a professional who understands fertilizer technology and can translate that knowledge into real value for farmers, retailers, and agro-dealers.

You will serve as the face of Unifert Group in your assigned territory, building lasting relationships with key stakeholders, delivering product demonstrations, and driving revenue growth while supporting Kenya's agricultural development agenda. If you are passionate about agribusiness and thrive in a target-driven environment, this role offers excellent growth potential within a reputable fertilizer company.

• Promote and recommend Unifert fertilizer products to farmers, agro-retailers, and dealers across the Trans-Nzoia region.
• Coordinate daily with customers to ensure timely product delivery and consistently high service quality.
• Plan, conduct, and monitor field demonstrations; act as the primary liaison between the company and farming communities to gather and share insights.
• Educate customers on product offerings — particularly new product launches — through brochures, field demos, and farmer workshops.
• Collaborate with key accounts to support the development of annual sales forecasts and territory sales plans.
• Identify and onboard new customers and distribution partners to expand Unifert's market share in the region.
• Conduct competitive market analysis covering competitor products, pricing strategies, and market efficiency to sharpen sales tactics.
• Handle customer payments, issue accurate receipts, and ensure timely submission of financial documents to the finance team.
• Follow up on outstanding collections and deliver periodic account statements for customer review and reconciliation.
• Prepare and submit accurate daily, monthly, and quarterly sales reports; identify and address discrepancies in a timely manner.

• Must hold a Bachelor's degree in Agricultural Engineering, Agronomy, or a closely related agricultural discipline.
• Must demonstrate 3–5 years of hands-on experience in agricultural sales, agro-dealer management, or field agronomic operations.
• Must be able to advise farmers on fertilizer selection and application based on soil type, crop cycle, and agronomic best practices.
• Must have a proven track record of planning and executing field demonstrations and farmer engagement events.
• Must be capable of independently managing a sales territory — setting targets, tracking performance, and reporting outcomes.
• Must possess strong numerical and analytical skills to interpret market data and competitor intelligence.
• Must be proficient in Microsoft Office (Excel, Word, PowerPoint) for reporting and presentations.
• Must communicate fluently in English and Kiswahili; knowledge of local dialects spoken in Western Kenya is an added advantage.
• Must be willing to travel extensively within Trans-Nzoia and surrounding counties.

Unifert Group offers a competitive remuneration package commensurate with experience. The estimated monthly gross salary for this role ranges between KES 60,000 – KES 100,000, inclusive of a base salary and performance-linked incentives. Additional benefits typically associated with this role include field allowances and transport facilitation. Specific package details will be discussed during the interview process.

Ideal Candidate: A self-motivated agricultural professional with a strong field sales background and deep knowledge of fertilizers and crop nutrition. You are comfortable working independently in a rural field setting, you enjoy engaging with farming communities, and you have a demonstrated ability to meet and exceed sales targets. Candidates already based in Trans-Nzoia or Western Kenya will have a distinct advantage.

Do NOT apply if you have no prior experience in agricultural sales or agronomy, if you are uncomfortable with frequent field travel and outdoor work, or if you are seeking a purely office-based role. Candidates without a relevant agricultural degree are unlikely to meet the minimum qualifications for this position.

• Prepare an updated CV and a cover letter clearly highlighting your agricultural sales experience and your familiarity with the Trans-Nzoia region.
• Submit your application through the Unifert Group official careers portal or via the job platform where this listing was found.
• Ensure your application clearly states the position title: Technical Sales Representative – Trans-Nzoia.
• Only shortlisted candidates will be contacted for interviews. If you do not hear back within 3 weeks of applying, consider your application unsuccessful for this cycle.